System and method for analyzing consumer space behaviors in business area

A behavior analysis and consumer technology, applied in the field of e-commerce, can solve the problems of fairness of evaluation, incorrect evaluation results, low convenience and applicability, etc., and achieve the effect of increasing diversity

Inactive Publication Date: 2017-05-31
PHICOMM (SHANGHAI) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Thirdly, even with all kinds of commercial data, the evaluation results may still be incorrect due to the industry’s biased selection of data, resulting in relatively low convenience and applicability, and doubts about the fairness of the evaluation

Method used

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  • System and method for analyzing consumer space behaviors in business area
  • System and method for analyzing consumer space behaviors in business area
  • System and method for analyzing consumer space behaviors in business area

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Embodiment 1

[0037] First, the geographical division of the business district. Business district is a relative concept, rather than a specific administrative geographical concept. Its commercial definition is "the store is centered on its location and expands along a certain direction and distance". For further analysis, the business circle refers to the geographical range where the customers who preferentially choose to come to the store are distributed, in other words, the geographical range where the customers of the store are located. For ease of calculation, the main commercial body of the business district can be used as the center. For example, the commercial body of Ocean City Paradise is centered on Ocean City, and the commercial body of a landmark hotel is centered on the hotel, with a uniform distance as the radius Draw a circle on the map, and the area within the circle is the location of the business district.

[0038] Preferably, the actual division of the business district ...

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Abstract

The invention relates to the technical field of e-commerce, in particular to a system and a method for analyzing consumer space behaviors in a business area. The system for analyzing the consumer space behaviors in the business area comprises data collection modules, a data analysis module, an attribute generation module and a simulation module, wherein the data collection modules at least include a personal consumption data collection module, a space behavior data collection module and a personal preference data collection module; the data analysis module is used for analyzing commercial data in the data collection modules and performing regular linking on the commercial data; and the attribute generation module performs consumer group attribute generation on consumption behaviors based on an analysis result of the data analysis module. The invention aims to provide the system and the method for analyzing the consumer space behaviors in the business area; a set of analysis model capable of supporting multiple types of business areas is formed; space selection is predicted and consumption trends are followed; and therefore, the purposes of controllable risk and predictable future are achieved.

Description

technical field [0001] The invention relates to the technical field of e-commerce, in particular to a system and method for analyzing consumer spatial behavior in a business district. Background technique [0002] The business circle refers to the area where the store is centered on its location and extends along a certain direction and distance. Those customers who prefer to come to the store are distributed. In other words, it is the geographical area where the store customers are located. [0003] The scope of sales activities of a store usually has certain geographical boundaries, that is, a relatively stable business district. Due to differences in commodities, traffic factors, geographical location, and business scale, different stores have great differences in the size and shape of their business districts. The division and analysis of business districts is particularly important for the operation of enterprises. The analysis of the business circle itself and the beh...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 李文斌
Owner PHICOMM (SHANGHAI) CO LTD
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