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Advertisement management system operating on CMMB (China Mobile Multimedia Broadcasting) super hotspot service platform

An advertising management system and business platform technology, applied in the field of mobile multimedia broadcasting, can solve the problems of insufficient management of the advertising system, inefficient delivery, and inability to count the playback effect, etc.

Active Publication Date: 2017-05-31
ZHONGGUANG REDIANYUN TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Many existing enterprises play the role of publicity by placing advertisements on the multimedia broadcasting platform, thereby bringing greater economic benefits to advertisers, but the existing advertising system management is not comprehensive enough, for example, the existing patent publication number is CN103905848A based on ESG's mobile multimedia advertisement broadcasting method, system and server. This technology can effectively realize advertisement broadcasting without affecting multimedia broadcasting. The management mechanism such as the effect response is still not perfect, and the information on the advertising space is not comprehensive, which can easily lead to blind and ineffective delivery of advertisers. After the advertisement is played, it is impossible to count the playback effect, and it is impossible to understand the user's demand for the advertisement, and it is impossible to be more accurate. For this reason, it is urgent to develop an advertising management system with a comprehensive mechanism that can effectively improve the satisfaction of advertisers and increase advertising revenue without affecting media playback.

Method used

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  • Advertisement management system operating on CMMB (China Mobile Multimedia Broadcasting) super hotspot service platform
  • Advertisement management system operating on CMMB (China Mobile Multimedia Broadcasting) super hotspot service platform
  • Advertisement management system operating on CMMB (China Mobile Multimedia Broadcasting) super hotspot service platform

Examples

Experimental program
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Effect test

Embodiment 1

[0046] Such as figure 1 As shown, Embodiment 1 of the present invention provides an advertisement management system running on the CMMB super hot business platform, and the advertisement system is a system platform for managing advertisement positions, advertisement materials, advertisement delivery, and advertisement orders.

[0047] Such as figure 2 As shown, it should be noted that the advertisement management system includes a management server 1, a management terminal 2 and a client terminal 3, the management server 1 is used for advertisement setting, post-advertisement management, and advertisement display statistics, and the management terminal 2 The management server 1 is accessed through the WEB application program, and the operator can create, edit, delete, preview, review, and stop advertising positions, advertising material materials, advertisements, advertisement delivery, and order addition and review through the management terminal 2. Use functions such as; A...

Embodiment 2

[0055] Such as image 3 As shown, on the basis of Embodiment 1, Embodiment 2 further defines that the insertion order management module 102 includes a creation unit 1021, a search unit 1022, and an editing unit 1023. The creation unit 1021 is used to provide information for establishing an order page, and store the order information in the storage module 101 in the form of an information list, the order information includes label ID serial number, order name, order status, information creator, creation time; the search unit 1022 uses automatically query the order information in the information list according to keywords, and send the order information to the editing unit 1023; the editing unit 1023 is used to edit and delete the searched order information or view.

[0056] An insertion order is a delivery agreement signed between the operator and the advertiser, which includes information such as the advertiser (customer), start and end dates, and sales personnel. From a busi...

Embodiment 3

[0065] The present invention also provides a kind of advertising management method of operation and CMMB super hot spot service platform, and this method comprises the following steps:

[0066] S1, receive the program playing content that described CMMB super hot spot service platform provides and save in storage module 101, upload some advertisement material materials simultaneously and save in described storage module 101, described program playing content comprises playing data, playing type, playing time;

[0067] S2. Receive the advertising order information signed by the client terminal 3 and the management terminal 2, and perform information management;

[0068] S3. Create an advertisement space according to the advertisement order information and the broadcast content of the program and manage the advertisement space. Each advertisement space is provided with advertisement space attribute information, and the advertisement space attribute information includes the adver...

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Abstract

The invention provides an advertisement management system operating on a CMMB (China Mobile Multimedia Broadcasting) super hotspot service platform. The advertisement management system comprises a management server, a management terminal and a user terminal, wherein the management server is communicated with the CMMB super hotpot service platform, an advertiser accesses to the management server through the user terminal, the management terminal accesses to the management server through a WEB application program, the management server comprises a storage module and an advertisement order management module, an advertisement space management module, a material management module, an advertisement management module, an advertisement delivery management module and an advertisement statistics module which are communicated with the storage module. The advertisement management system provided by the invention is used for delivering different types of advertisements, and can perform relevant scheduling on the advertisements at the same time, thereby realizing advertisement resource management and full-service precise advertisement delivery management based on deep mining and intelligent analysis for user behavior data.

Description

technical field [0001] The invention belongs to the technical field of mobile multimedia broadcasting, in particular to an advertisement management system running on a CMMB super hot spot service platform. Background technique [0002] China Mobile Multimedia Broadcasting Technology (CMMB for short) uses high-power S-band satellite signals to cover the whole country, uses ground supplementary transponders to forward satellite signals at the same frequency and content at the same time to cover satellite signal blind spots, and uses wireless mobile communication networks to build return channels. Thus, a mobile multimedia broadcast network combining one-way broadcast and two-way interaction is formed. With the rapid development of mobile multimedia broadcasting technology and standards at home and abroad, in addition to video services, audio services, and data services, advertising services are gradually applied to the technical field of mobile multimedia broadcasting. [000...

Claims

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Application Information

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IPC IPC(8): H04N21/254H04N21/258H04N21/2668H04N21/61G06Q30/02
Inventor 纪琦华蒲珂方宏李哲山胡彬陈传海蔡忠善张毅萍魏明蔡辉
Owner ZHONGGUANG REDIANYUN TECH CO LTD
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