Advertisement pushing method based on age group

An advertisement push and age group technology, which is applied in the field of age-based advertisement push, can solve problems such as the inability to intelligently select the content of advertisements, the inability to meet daily life, and the rough classification of age, etc., to achieve easy modeling and calculation, and dimensionality Moderate, high-accuracy effects

Inactive Publication Date: 2017-07-04
苏州工业园区洛加大先进技术研究院
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Problems solved by technology

[0004] Chinese patent (Patent No. 201310630395.9) discloses a method and system for pushing smart TV services based on age groups, which needs to collect statistics on users’ viewing information and usage information to push programs and applications suitable for age gr

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  • Advertisement pushing method based on age group
  • Advertisement pushing method based on age group

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[0038] The preferred embodiments of the present invention will be described in detail below with reference to the drawings.

[0039] In order to achieve the purpose of the present invention, such as Figure 1 to Figure 2 As shown, in one of the embodiments of the present invention, an age-based advertising push method is provided, which includes the following steps:

[0040] S1. Use a camera to obtain a face image;

[0041] S2, perform face image preprocessing;

[0042] S3. Extract LBP features of the face image;

[0043] S4. Judge whether the age segmentation model has been constructed, if yes, go to step S6, if not, go to step S5;

[0044] S5. Build an age segmentation model;

[0045] S6. Apply the extracted face image LBP features to the age segmentation model to obtain the age group;

[0046] S7. Push advertisement content corresponding to the age group according to the obtained age group.

[0047] Among them, the above-mentioned image preprocessing includes the following steps:

[0048...

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Abstract

The invention discloses an advertisement pushing method based on an age group. The method comprises the following steps of S1, using a camera to acquire a human face image; S2, preprocessing the human face image; S3, extracting LBP features of the human face image; S4, judging whether an age segmenting model is built, if yes, entering a step S6, and otherwise, entering a step S5; S5, building an age segmenting model; S6, acquiring the age group by using the age segmenting model; and S7, pushing advertisement content corresponding to the age group according to the acquired age group. Compared with the prior art, when acquiring the human face image, the camera is in flush with a human face by using key points to acquire a front human face image, so as to be convenient to extract the LBP features, and thus accuracy is improved; the dimension size is moderate, so as to be convenient to model and compute; the advertisement content is pushed according to the age computed by the age segmenting model, the accuracy of recognizing the age according to the human face image is relatively high, advertisement pushing of a television is intelligently controlled, and daily requirements of people are met.

Description

technical field [0001] The invention belongs to the technical field of computer applications, and in particular relates to an age group-based advertisement pushing method. Background technique [0002] At present, most of the TV advertisements are pre-set, and the advertisement content is played regularly, which has a certain degree of blindness. [0003] In the prior art, for example, the Chinese patent (Patent No. 201410242566.5) discloses a method and system for intelligent push of information media, using the existing opencv and openBR to identify the collected pictures, and the accuracy of face recognition is not high . [0004] Chinese patent (Patent No. 201310630395.9) discloses a method and system for pushing smart TV services based on age groups, which needs to collect statistics on users’ viewing information and usage information to push programs and applications suitable for age groups. Improve the user experience of smart TVs, but cannot intelligently select th...

Claims

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Application Information

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IPC IPC(8): H04N21/45G06K9/00G06K9/62G06Q30/02
CPCH04N21/4532G06Q30/0241G06V40/178G06V40/168G06F18/22
Inventor 周文生刘平
Owner 苏州工业园区洛加大先进技术研究院
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