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Information pushing method and device

A technology for pushing information and users to be pushed. It is applied in the field of communication and can solve the problems affecting the real-time performance of push and the large amount of calculation, so as to achieve the effect of approaching the actual number of pushes, improving the accuracy and improving the real-time performance.

Active Publication Date: 2017-07-25
BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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AI Technical Summary

Problems solved by technology

However, since it is necessary to calculate the click probabilities of all users before making personalized recommendations, the amount of calculation is very large, which seriously affects the real-time performance of the push

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

Examples

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Embodiment Construction

[0087] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0088] The terminology used in the present disclosure is for the purpose of describing particular embodiments only, and is not intended to limit the present disclosure. As used in this disclosure and the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood...

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Abstract

The invention provides an information pushing method and device. The method comprises the following steps: acquiring a first probability threshold according to a target number of users for whom pushing operation has been executed; determining target terminals corresponding to users for whom the pushing operation is to be executed according to the first probability threshold; and executing the pushing operation for the target terminals. The method and device provided by the invention has the advantages that the first probability threshold is acquired according to the target number of the users for whom the pushing operation has been executed, and the corresponding pushing operation is executed, so that determination of the probability threshold and execution of the corresponding pushing operation need not be carried out after a click probability for all the users is calculated, and information can be further pushed in a more real-time manner; and meanwhile, the first probability threshold can be updated through the target number of the users for whom the pushing operation has been executed, so that the probability threshold is more accurate, and an actual number for information pushing among all the users is closer to a predetermined number for information pushing.

Description

technical field [0001] The present application relates to the field of communication technologies, and in particular to an information push method and device. Background technique [0002] With the continuous development of science and technology and the continuous improvement of living standards, smart terminals are becoming more and more popular. Smart terminals have an increasing impact on people's daily lives. Personalized pushes can be sent to users through smart terminals. For example, news information and the like may be pushed to users. [0003] At present, in order to provide personalized push to users, it is necessary to first calculate the click probability of the target information to be pushed by all users, and then sort the click probability from large to small, and push the information to the top-ranked users. However, since it is necessary to calculate the click probabilities of all users before making personalized recommendations, the amount of calculatio...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06F17/30
CPCG06F16/9535H04L67/55
Inventor 陈帅马利超骆欢
Owner BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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