A personalized page push method and device
A page and technology to be pushed, applied in the Internet field, can solve the problem of high cost and achieve the effect of reducing labor cost
Active Publication Date: 2020-06-26
深圳市云网万店电子商务有限公司
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Problems solved by technology
The browsing effect of the home page or the promotional page is generally realized by the front-end server, especially in promotional activities such as "Double 11" and "Explosion", it is necessary to optimize the operation strategy of the front-end server to improve the browsing of the home page or the promotional page effect and response speed, and in this regard, operators mainly rely on manual docking, manual maintenance and other means to realize the personalization of the page, and the cost is very high
Method used
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[0040]In order to enable those skilled in the art to better understand the technical solutions of the present invention, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. Hereinafter, embodiments of the present invention will be described in detail, examples of which are shown in the accompanying drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refer...
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The embodiment of the invention, which relates to the field of the internet technology, discloses a personalized page pushing method and device, thereby realizing automatic generation and operation maintenance of a personalized shelf and lowering the manual cost. The method comprises: user information corresponding to a current page shelf is obtained, wherein the user information includes identifier information and location information of a user and a shelf identifier; according to the shelf identifier, commodity information loaded in the current page is read; a request message that is used for making a request of obtaining a commodity information set meeting the user information to a big data platform and at least includes the user information and the commodity information loaded in the current page is sent to the big data platform; and on the basis of a preset algorithm optimization adjusting strategy, to-be-pushed commodity information is extracted from the commodity information set and the to-be-pushed commodity information is loaded to the current page shelf by a CMS. The method and device are suitable for automatic pushing and operation maintenance for a personalized shelf.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for pushing personalized pages. Background technique [0002] At present, various business platforms have become indispensable tools in the daily consumption process, and people are more and more inclined to shop online. When the online shopping page is displayed on the webpage, the operator hopes to provide the user with a page whose content better meets the user's needs. [0003] In order to display personalized pages, the current major e-commerce platforms are mainly implemented through personalized search solutions, which mainly include returning personalized search result display pages based on search terms entered by users and through intelligent search technology. However, on the marketing display pages such as the homepage or the promotional page, since there is no input of search words, the search technology cannot be used effectively, so it is ...
Claims
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IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0255G06Q30/0261G06Q30/0282G06Q30/0631
Inventor 黄辰谢伟沈海旺张青尹坚李银桥王志君沈晓静谭伟郭湾湾周晓妍
Owner 深圳市云网万店电子商务有限公司