Trademark graph-based identification and interaction method and system

A graphic recognition and image recognition technology, applied in the interactive field, achieves the effects of simple hardware structure, improved information dissemination efficiency, and high degree of intelligence

Pending Publication Date: 2017-08-25
ZHEJIANG FANJU SCI & TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

There are countless products on the market, stores in major business circles, and countless brands around us. If these brand trademarks with a unified image, graphics or text are themselves an "identification code", then the information transmission The method and efficiency will change again

Method used

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  • Trademark graph-based identification and interaction method and system
  • Trademark graph-based identification and interaction method and system
  • Trademark graph-based identification and interaction method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0044] Such as figure 1 The method for identifying and interacting with trademark graphics in this embodiment includes the following steps:

[0045] S1: Receive the trademark graphic information obtained by the image recognition module 1 by identifying the trademark graphic, and simultaneously display the initial selection module based on the trademark graphic information;

[0046] Such as figure 2 , the initial selection module includes a collection module, a trademark details module and a sharing module. After the user selects the collection module 43, the APP will collect the scanned trademark, and then directly enter the collection interface to find the favorite when browsing or sharing the trademark or the trademark information. The trademark is enough, and the user can retrieve the corresponding trademark information according to the favorite trademark, or collect the relevant information together with the trademark after receiving the relevant information;

[0047] T...

Embodiment 2

[0079] This embodiment is similar to Embodiment 1, the difference is that, in this embodiment, before step S1, it also includes:

[0080] Such as Figure 5 As shown, the operation instruction sent by the client is obtained, and the operation instruction is judged as a scanning instruction, a query instruction or a resident instruction, that is, when entering the interface of the system, the first instruction for the user to choose appears, and further operation instructions can also be It is an instruction to enter my brand circle. My brand circle includes a list of the user's favorite brand circles. Users can share, bookmark and add trademarks to my brand circle at any time when browsing trademark details.

[0081] When the user chooses to scan the trademark, the client sends a scanning command to the interactive module 4, and the interactive module 4 is an application program embedded in the client in the form of an APP. At this time, the result of the judgment is a scanning...

Embodiment 3

[0090] Such as Figure 6 and Figure 7 , this embodiment is similar to Embodiment 1 or Embodiment 2, the difference is that this embodiment is a method of recognizing and interacting based on trademark graphics to realize the method of recognizing and interacting based on trademark graphics in Embodiment 1 or Embodiment 2 The system includes the client of the image recognition module 1, the display module 2 and the communication module 3, wherein the client also includes an interaction module 4, and the interaction module 4 is connected to the cloud platform 5 through the communication module 3 ,in,

[0091] Image recognition module 1: used to identify trademark graphics, and pass the trademark graphic information obtained by identifying trademark graphics to the interaction module 4 for processing;

[0092] Display module 2: a touch display screen, used to receive the user's contact instruction, and display the interactive content sent by the interactive module 4, the inter...

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Abstract

The invention discloses a trademark graph-based identification and interaction method and system. The method comprises the steps of S1: receiving trademark graph information obtained by an image identification module through identifying a trademark graph, and displaying initial selection modules based on the trademark graph information; S2: obtaining a contact instruction sent by a client, performing screening on the initial selection modules according to the contact instruction, and transmitting a screening result and the trademark graph information processed through a detection algorithm to a cloud platform; S3: receiving call information transmitted by the cloud platform and having a mapping relationship with the trademark graph information obtained in the step S1 and the contact instruction in the step S2; and S4: processing the call information, synthesizing interactive contents according to the call information, performing display and providing the interactive contents for users to perform interaction. The method and the system have the advantages that online contents are combined with offline real objects, so that the information propagation efficiency and the participation sense experience of the users are improved.

Description

technical field [0001] The invention belongs to the field of interaction technology, in particular to a method and system for identifying and interacting based on trademark graphics. Background technique [0002] With the popularity of smart clients and the development of technology, scanning QR codes has brought a lot of convenience to our work and life, which makes rich content (graphics, images, H5, etc.; On the two-dimensional code, this has also become an important path for many merchants to promote and attract customers. However, the two-dimensional code of the existing technology limits the scope of its use. First, this scanning trigger method must have a two-dimensional code, and two QR codes also require professional tools for production and distribution. Compared with merchants who want to promote their brands through identification codes, the use of QR codes is not direct and convenient; second, the existing QR code scanning does not combine 3D Technology, the in...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/0488G06F3/0481H04L29/08G06Q30/06
CPCH04L67/10G06F3/04815G06F3/04817G06F3/0488G06Q30/0643G06F2203/04806G06F2203/04802
Inventor 秦路陈京帅金雪楚王惠扬哈乐宇倪峻肖腾飞
Owner ZHEJIANG FANJU SCI & TECH
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