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A method and device for pushing information

A technology for pushing information and serving objects, applied in the computer field

Active Publication Date: 2021-04-02
KOUBEI HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] The embodiment of the present application provides an information push method and device to solve the problem that there are certain defects in the information push method for service objects in the prior art

Method used

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  • A method and device for pushing information
  • A method and device for pushing information

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Embodiment Construction

[0025] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in conjunction with specific embodiments of the present application and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0026] As mentioned above, when the online system pushes the service objects around the user to the user, it often needs to use the corresponding recommendation algorithm to sort and calculate all the obtained service objects one by one. If faced with a large number of users, such a method It will consume a lot of processing resources in the online sy...

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Abstract

The invention discloses an information pushing method and apparatus. The method comprises the steps of determining the position of a user; obtaining a plurality of service objects according to the position; according to a user feature of the user and service features corresponding to the service objects, screening out candidate results from the obtained service objects; performing sorting processing on the service objects contained in the candidate results; and pushing a sorting result to the user. Through the method, the user feature and the service features are used in the screening process; compared with a distance screening mode in the prior art, the screened service objects better conform to the tendency of the user; through the screening process, the number of the service objects can be reduced; and the screened service objects are subjected to the sorting processing, so that the processing resource consumption is effectively reduced.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to an information push method and device. Background technique [0002] With the development of information technology, mobile terminals have become important communication tools, and Location Based Services (LBS) based on mobile terminals have also been more and more widely used. With the support of location services, an online system (such as a website) can actively recommend corresponding business services to users in addition to receiving service requests initiated by users. [0003] At present, the online system can determine the location of the user through the LBS, and recommend service objects within a certain range of the location to the user, so that the user can refer or choose. For example: an online system can recommend restaurants near the user to the user. [0004] In the prior art, online systems usually push service objects to users in the followin...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9537
CPCG06F16/9537
Inventor 魏宏张宝卢伟勤李世荣
Owner KOUBEI HLDG