Page service A/B testing method and device

A B-test and page technology, applied in the computer field, can solve problems such as inflexibility, increased risk, and time-consuming testing process, and achieve the effects of reducing modification operations, reducing operation time-consuming, and improving testing flexibility and accuracy

Active Publication Date: 2017-10-20
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the existing A/B testing process, the code logic must be modified accordingly every time the test case is modified, which lead

Method used

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  • Page service A/B testing method and device
  • Page service A/B testing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] A page service A / B testing method provided by the embodiment of the present invention is introduced in detail.

[0055] refer to figure 1 , shows a flow chart of steps of an A / B testing method for page services in an embodiment of the present invention.

[0056] Step 110, receiving the page request sent by the client.

[0057]In practical applications, if a user needs to access a certain page, the client needs to send a page request to the server to obtain the corresponding page for display on the client. In the embodiment of the present invention, in order to test different display styles of the same page, different display styles of an application page can be sent to different client users, but it is still necessary to receive the page request sent by the client, Only then will the page be fed back to the client. Therefore, in the embodiment of the present invention. First, you need to receive the page request sent by the client. Moreover, the page request is a p...

Embodiment 2

[0071] A page service A / B testing method provided by the embodiment of the present invention is introduced in detail.

[0072] refer to figure 1 , shows a flow chart of steps of an A / B testing method for page services in an embodiment of the present invention.

[0073] Step 210, receiving the page request sent by the client.

[0074] Step 220, according to the page request, search for an initial template matching the page request from a preset initial template library.

[0075] In practice, A / B testing can be conducted against multiple different goals at the same time. Then, in the embodiment of the present invention, an initial template library may be preset, and the initial template library may contain multiple initial templates for different test objects. Moreover, the page request sent by the client is generally a page request corresponding to a certain test target, so in the embodiment of the present invention, according to the received page request sent by the client,...

Embodiment 3

[0112] A page service A / B testing device provided by an embodiment of the present invention is introduced in detail.

[0113] refer to image 3 , shows a schematic structural diagram of an A / B testing device for page services in an embodiment of the present invention.

[0114] The page request receiving module 310 is configured to receive the page request sent by the client.

[0115] The initial template filtering module 320 is configured to filter the test elements in the initial template according to the preset rules according to the page request to obtain the test template.

[0116] A test page generation module 330, configured to generate a test page according to the test template.

[0117] A test page sending module 340, configured to send the test page to the client as a response to the page request.

[0118] In the embodiment of the present invention, the page request sent by the client can be received; according to the page request, the test elements in the initial ...

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Abstract

The invention discloses a page service A/B testing method and device and relates to the technical field of computers. The method comprises the steps of receiving a page request sent by a client; filtering test elements in an initial template according to the page request and preset rules, and obtaining a test template; generating a test page according to the test template; and sending the test page as the response to the page request to the client. Technical problems that the existing A/B testing process consumes time and is not flexible and easily leads to rise of error rate and risk increase are solved. The page service A/B testing method and device have the advantages that modification operation is reduced, time consumed for operation is reduced, and testing flexibility and accuracy rate are improved.

Description

technical field [0001] The invention relates to the technical field of computers, in particular to an A / B testing method and device for page services. Background technique [0002] A / B testing is an emerging web page optimization method that can be used to increase web page indicators such as conversion rate and registration rate. A / B testing is essentially a separate experiment between groups. In the past, the technical cost and resource cost of A / B testing were relatively high, but now with the emergence of a series of professional visual experiment tools, A / B testing has become more and more important. Common methods of website optimization. A / B testing, in simple terms, is to formulate two plans (such as two pages) for the same test target, let some users use plan A, and some users use plan B, record the usage of users, and see which plan It is more in line with the design. [0003] At present, when using A / B testing, you first need to create a test page (variation pa...

Claims

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Application Information

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IPC IPC(8): G06F11/36
CPCG06F11/3688
Inventor 邵明星周伟
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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