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Microblog marketing heat prediction model method

A predictive model and microblogging technology, applied in marketing, commerce, instruments, etc., can solve problems such as weak correlation between independent variables and dependent variables, unreasonable time points of data samples, single predictors, etc., and achieve strong correlation Effect

Inactive Publication Date: 2017-10-24
星联互动文化传播(天津)有限公司
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Problems solved by technology

At the same time, it can also solve the problems of single predictor, weak correlation between independent variables and dependent variables, and unreasonable time points of data samples in the field of TV drama popularity prediction technology.

Method used

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  • Microblog marketing heat prediction model method
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  • Microblog marketing heat prediction model method

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Embodiment Construction

[0055] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0056] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0057] One, design idea and design principle of the present invention

[0058] . As an online advertising agency, in addition to setting up implantable advertisements for advertisers on the online variety show platform, there is another world that cannot be ignored, which is the Weibo platform. The Weibo platform mentioned above is not an advertising agency. It is not the merchant’s own platform, but the Weibo platform of brand advertisers. For example, Nestle is a brand, and Nestle has its own Weibo platform, which is generally called enterprise Weibo;

[0059] , Weibo's "topic design" is a platform that can display products. Advertising agencies design topics for brand advertisers in Weibo to make topics more vivid, attractive and int...

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Abstract

Provided is a microblog marketing heat prediction model method, comprising the following steps: step 1, establishing a microblog marketing model resource database; step 2, calculating each factor coefficient and constant in a model equation; step 3, establishing a microblog marketing prediction model equation; step 4, using the model to predict a future microblog marketing project. The step 1 comprises using each microblog marketing project as a unit, estimating and grading dependent variables of a project, and estimating and grading each factor corresponding to the dependent variables of the project, the estimating grading of the dependent variables and estimating grading of the factors are from different indexes of a same heat measuring platform. The model resource database in the step 1 is a database which satisfies statistical accuracy and data size is sufficient enough. The factors in the step are more than two factors related to the dependent variables. The method solves problems that a prediction factor is single, correlation of independent variables and dependent variables is not high, and data sample time point is not rational existed in the technical field of TV play heat estimation.

Description

technical field [0001] The invention belongs to the technical field of microblog marketing optimization through computer and big data technology, and in particular relates to a microblog marketing popularity prediction model method. Background technique [0002] It took 38 years for radio, 13 years for television, 4 years for Internet, and only 14 months for Weibo to reach an audience of 50 million people. The advantages of Weibo and WeChat are as follows: [0003] 1. Open and fissile communication. Fission communication is one of the most notable features of Weibo. Different from the point-to-point or point-to-face communication methods of traditional media, and also different from the closed communication method of WeChat circle of friends, Weibo presents an open and fission (also known as viral) communication method. When a user publishes a message, theoretically all his fans can receive the message, and the fans can also forward it to their own fans. Such a viral spre...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0202
Inventor 沈鸿雁
Owner 星联互动文化传播(天津)有限公司
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