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System and method for bidirectional set-top box audience rating acquisition

Inactive Publication Date: 2017-10-24
SHANDONG INSPUR COMML SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The questionnaire survey method is generally to fill in the questionnaire after the event, relying on the user's memory, the user may forget the TV program watched at a certain period of time, resulting in inaccurate survey data

Method used

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  • System and method for bidirectional set-top box audience rating acquisition
  • System and method for bidirectional set-top box audience rating acquisition

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Experimental program
Comparison scheme
Effect test

Embodiment

[0029] The system for collecting audience ratings of a two-way set-top box of the present invention includes a two-way set-top box and a server.

[0030] The two-way set-top box supports HTTP digest authentication, and the TR069 data reporting communication address and STUN heartbeat packet reporting address are preset at the factory.

[0031] The server includes TR069 data communication module, STUN heartbeat packet receiving module, data statistics module and background management system module.

[0032] The two-way set-top box transmits viewing data to the TR069 data communication module through the TR069 data reporting communication address. Viewing data includes channel frequency, ServiceID, viewing start time and end time.

[0033] The two-way set-top box reports the address through the STUN heartbeat packet, transmits a STUN heartbeat packet to the STUN heartbeat packet receiving module every 30s, and sends the online status of the two-way set-top box to the server.

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PUM

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Abstract

The present invention discloses a system and a method for bidirectional set-top box audience rating acquisition, belonging to the field of audience rating acquisition technology. The bidirectional set-top box audience rating acquisition system of the invention comprises a bidirectional set-top box and a server. The bidirectional set-top box is pre-provided with a TR069 data reporting communication address and a STUN heartbeat packet reporting address. The bidirectional set-top box supports the HTTP abstract authentication. The server includes a TR069 data communication module, a STUN heartbeat packet reception module, a data statistics module and a backstage management system module. The audience rating acquisition system of the bidirectional set-top box of the invention has the advantages of more accurate statistics, lower cost, more real-time and high efficiency, and good promotion and application value.

Description

technical field [0001] The invention relates to the technical field of audience rating collection, and specifically provides a system and method for collecting audience ratings of a two-way set-top box. Background technique [0002] Ratings are an important criterion for measuring the popularity of TV programs, and an important basis for advertisers to place advertisements on TV media. Collecting ratings is of great significance. The audience rating refers to the percentage of the number of people watching a certain program in a certain period of time to the total number of TV viewers. In the prior art, common methods for collecting audience ratings mainly include telephone interviews and questionnaires. The telephone interview method is to call the user's home directly, ask the TV program the user is watching, and then make statistics. The questionnaire survey method is generally to fill in the questionnaire after the event, relying on the memory of the user, the user may...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/442
CPCH04N21/25816H04N21/25891H04N21/44222
Inventor 马志强季冬艳谢恩鹏丛锐
Owner SHANDONG INSPUR COMML SYST CO LTD