Method and apparatus for identifying abnormal clicking of advertising space

An advertising space and abnormal technology, applied in the computer field, can solve the problems of low accuracy of judging click results, inability to accurately identify abnormal clicks, etc., and achieve the effect of comprehensive judgment conditions and improved judgment accuracy.

Active Publication Date: 2017-11-07
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Abstract
  • Description
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AI Technical Summary

Problems solved by technology

[0005] In view of this, the embodiments of the present invention provide a method and device for identifying abnormal clicks on advertising spaces, which can solve the problem that clicks are not fully considered in the prior art, resulting in low accuracy in judging click results and inability to accurately identify abnormalities. click issue

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  • Method and apparatus for identifying abnormal clicking of advertising space
  • Method and apparatus for identifying abnormal clicking of advertising space
  • Method and apparatus for identifying abnormal clicking of advertising space

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Embodiment Construction

[0038] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0039] As mentioned in the background technology of the present invention, at present, advertising platforms such as Facebook, Google, Baidu, Tencent, etc. in the industry will establish their own anti-cheating systems to protect the advertising business, such as: Adwords, AdSense, Fengchao, Guangdiantong, etc. . The click anti-cheating for the advertising slot dimension ...

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Abstract

The embodiment of the invention provides a method and apparatus for identifying abnormal clicking of an advertising space, and relates to the field of computer technology. The method includes the steps of obtaining a clicking matrix according to the obtained clicking log data of the advertising space to be identified, inputting the clicking matrix in a prediction model to obtain the score of the clicking matrix, wherein the prediction model is used to calculate the score of the abnormity of a clicking matrix, and determining the probability that the clicking of the advertising space to be identified is abnormal according to the score of the clicking matrix. The technical problems of inaccurate result due to that the situation of the advertising space itself is not taken into consideration and inability to determine the abnormal clicking behavior can be solved. The determination accuracy is improved, the technical effect of multi-dimensional abnormal clicking behavior identification is achieved. Comprehensive determination of clicking of advertising spaces in different coordinates in a webpage is facilitated.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for identifying an abnormal click on an advertising space. Background technique [0002] As the main carrier of Internet advertising, the quality of advertising space directly affects the effect and income of advertising. With the rapid growth of Internet traffic, the false and cheating traffic also surges. Therefore, the fraudulent traffic identification technology for the advertising space becomes particularly important. [0003] In the course of realizing the present invention, the inventor finds that there are at least the following problems in the prior art: [0004] The existing technologies all judge whether the current click is cheating or abnormal based on the user's operation behavior, and do not consider the actual situation of the advertising space itself (such as coordinates, size, etc.), resulting in a low accuracy rate of the judgment result...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0248G06F18/24
Inventor 吕磊毕野何阳
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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