Media direct broadcast shopping interaction device, interaction system and method

Abstract

The invention provides a media direct broadcast shopping interaction device, an interaction system and a method; the media direct broadcast shopping interaction device comprises an information storage portion, an audio frequency real time acquisition conversion portion, an audio frequency conversion identification determination portion, a retrieval obtaining portion, and an interaction side communication portion; the information storage portion stores program broadcast channels and program broadcast time periods corresponding to the programs, and all goods information respectively corresponding to all goods in the programs; the audio frequency conversion identification determination portion converts collected audio frequencies and all real time audio frequencies, identifies and determines a real time audio frequency fingerprint same with the acquisition audio frequency fingerprint exists in the all real time audio frequency fingerprints; the retrieval obtaining portion retrieves in the information storage portion according to the corresponding real time broadcast channel and acquisition time, and obtains all goods information of the program.

Description

technical field [0001] The invention relates to a live media shopping interactive device, an interactive system including the media live shopping interactive device, and a media live shopping interactive method. Background technique [0002] With the development of mobile Internet and smart phone technology and other client terminals, Internet online shopping has gradually become the mainstream online shopping method. Nevertheless, media, especially television, is still an important display platform for media content, and has a high penetration rate in households. TV shopping is also one of the commonly used online shopping methods. [0003] Combining media shopping with Internet shopping can not only give full play to the advantages of large screens such as televisions, good display, high penetration rate, and clear target users, but also give full play to the advantages of being easy to listen to anytime, anywhere, such as radio. The advantage of mobile Internet shopping ...

AI Technical Summary

Problems solved by technology

[0004] At present, the more commonly used interactive methods for TV shopping columns include inserting phone numbers, inserting QR codes, etc., which require inserting a large area on the original content to display relevant information, which seriously affects the user's viewing experience of the original content. Therefore, these two It is difficult to extend the method to the shopping interaction of ordinary TV content, such as TV dramas, variety shows, etc.

At the same time, if users interact by dialing a phone number, they need to manually dial the number, and if they interact by scanning a QR code, they need to manually scan the QR code near the TV with the camera of the mobile phone, which affects viewing, is inconvenient to use, and has a poor user experience.

[0005] For media such as broadcasting, products are mainly recommended to users through broadcasting sound, but because they cannot be seen, it is difficult to show users intuitively, which greatly reduces the user's desire to buy

[0006] Moreover, when ordinary media broadcast advertising programs, due to the short time, it is often difficult for users to learn more details, and it is also difficult to quickly remember or obtain purchase channels, so it is often difficult to obtain better advertising effects

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