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Big data-based transaction system of O2O highway advertisement display space

An advertising display and trading system technology, applied in data processing applications, market data collection, counting mechanisms/items, etc., can solve problems such as idle billboards, inability to judge the effect of billboard advertisements, and advertising merchants who dare not promise the effect of advertisements, etc. To achieve the effect of reducing idle resources

Inactive Publication Date: 2017-12-05
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, there is a problem of a large number of idle billboards on expressways at present, and many advertising demanders dare not place advertisements on expressway billboards. In terms of advertising investment, they dare not promise the effect of advertising

Method used

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  • Big data-based transaction system of O2O highway advertisement display space
  • Big data-based transaction system of O2O highway advertisement display space

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0020] A big data-based O2O highway advertising display trading system, including customer source terminal 1, transaction terminal 2 and advertising display source terminal 3, customer source terminal 1, transaction terminal 2, and advertising display source terminal 3 Communication connection, the advertisement display position source terminal 3 is electrically connected with the transaction terminal 2; the client source terminal 1 includes a client source registration unit 11 and a first communication unit 14, and the client source registration unit 11 is used for the client source to register with the client source terminal 1 Customer information, customer information includes customer name, customer mobile phone number, first communication unit 14 is used for interactive communication between customer source terminal 1 and advertisement display position source terminal 3; transaction terminal 2 includes customer source receiving unit 21, advertisement display Position sourc...

Embodiment 2

[0023] like figure 1 , figure 2As shown, a big data-based O2O highway advertising display trading system includes a customer source terminal 1, a transaction terminal 2, and an advertising display source terminal 3. The customer source terminal 1 in this embodiment is a smart phone, a PC computer Or a tablet computer, the advertisement display position source terminal 3 of this embodiment is a smart phone, a PC computer or a tablet computer. The customer source terminal 1 is connected to the transaction terminal 2 and the advertisement display position source terminal 3 respectively, and the advertisement display position source terminal 3 is connected to the transaction terminal 2 by electric communication; the customer source terminal 1 includes a customer source registration unit 11 and a first communication unit 14 The customer source registration unit 11 is used for the customer source to register customer information with the customer source terminal 1. The customer in...

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PUM

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Abstract

The invention discloses a big data-based transaction system of O2O highway advertisement display spaces. The system comprises a client source terminal, a transaction terminal, and an advertisement display space source terminal. The client source terminal is in electric communication connection with the transaction terminal and the advertisement display space source terminal. The advertisement display space source terminal is in electric communication connection with the transaction terminal. The client source terminal includes a client source registering unit and a first communication unit. The transaction terminal includes a client source receiving unit, an advertisement display space source receiving unit, and a transaction unit. The advertisement display space source terminal includes an advertisement display space source registering unit, an advertisement display space source publishing unit, and a second communication unit. Information transaction between the client source terminal and the transaction terminal enables information of advertisement display space sources and traffic flow big data information of positions of the advertisement display space sources to be obtained, so clients can know advertisement publishing effects brought by advertisement display space. In this way, client and advertisement display space transaction is facilitated, and the purpose of reducing idle advertisement display space resources near highways is achieved.

Description

technical field [0001] The invention relates to the field of network trading platforms, in particular to a trading system for O2O highway advertising display positions based on big data. Background technique [0002] With the development of the national economy, my country's highways are criss-crossed and extend in all directions. The expressway mileage exceeds 130,000 kilometers, ranking first in the world. Advertising, as a means of information dissemination, conveys information such as goods and services to target consumers in a timely manner, which can stimulate consumers' desire to purchase and trigger purchase behavior, which is of great significance in promoting economic development and enhancing brand value. Compared with other advertising methods, the advertising display space next to the expressway has the following advantages: 1. Affordable price; 2. Full-time release, long publicity time; 3. High contact rate, preparation rate and arrival rate; high profile. Be...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06M1/10
CPCG06M1/101G06Q30/0201G06Q30/0251
Inventor 夏军孔帅林建李国斌何斌
Owner SICHUAN CHANGHONG ELECTRIC CO LTD