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A traceable data connection method and platform based on digital tags

A digital label and data technology, applied in transmission systems, electrical components, etc., can solve problems such as low information value, difficulty in rebroadcasting, and inability to disseminate real-time data

Active Publication Date: 2020-08-18
曲立东
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the current traditional communication method has the following problems: 1. The cost of printed materials is high, the value of information is low, and it is difficult to rebroadcast and easily lost; 2. The content of communication is incomplete and it is difficult to obtain complete materials; 3. The process of communication cannot be traced , the dissemination effect cannot be measured; 4. Impossible to disseminate real-time data and change data

Method used

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  • A traceable data connection method and platform based on digital tags
  • A traceable data connection method and platform based on digital tags
  • A traceable data connection method and platform based on digital tags

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] Usage scenario: high-speed rail broadcast marketing

[0051] Instructions for use: According to the high-speed rail arrival timetable, convert the storage address of the special product / service information at the stop into a 3456 short code address digital label. A fixed 3456 short code is used on a high-speed train / train (the punctuality rate is over 99%). It will pass through different regions / cities at different times, and the time-sharing of passengers using the short code will provide the current time area / Information such as shopping guides for characteristic commodities / services in the city.

[0052] Advantages of use: 1. Rapid acquisition of radio advertising product and service information; 2. Linkage of radio and mobile Internet; 4. Convenient for audiences to save and review; 5. Facilitate promotion of advertising products and services; 6. Achieve performance evaluation of radio advertising ; 7. The same channel can be used in time-sharing.

Embodiment 2

[0054] Usage Scenario: Supplementary Information for Radio Ads

[0055] Instructions for use: In the production of radio advertisements, due to time, cost and other reasons, it is impossible to fully present the details of the product or service mentioned in the advertisement. By storing the address of the product service details, it is converted into a 4-6-digit address digital label. When the broadcast host broadcasts the broadcast, he will broadcast the 4-6 digit address number label to the audience. Audiences use their own smart terminals to open specific App programs to use address digital tags, connect to specific address digital tag analysis servers through WIFI / 4G networks, and obtain data tags corresponding to advertising-related product or service information, and data tags will advertise related products Or service information is pushed to the smart terminal App for the audience to browse / operate.

[0056] Advantages of use: 1. Rapid acquisition of radio advertisi...

Embodiment 3

[0058] Usage scenario: radio and TV synchronous data

[0059] Instructions for use: Radio and television provide a fixed special short code 1234, which plays different types / themes of programs at different time periods, and the data labels / contents obtained by each program according to the time-sharing of the 1234 short code are specific. For different.

[0060] Advantages of use: 1. Rapid acquisition of radio advertising product and service information; 2. Linkage of radio and mobile Internet; 4. Convenient for audiences to save and review; 5. Facilitate promotion of advertising products and services; 6. Achieve performance evaluation of radio advertising ; 7. The same channel can be used in time-sharing.

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Abstract

The invention discloses a digital tag-based traceable data connection method and platform. This method is as follows: 1) Extract information from each object, and generate a digital tag of the object through the OTO codec server and send it to the information server; 2) The information publisher generates a combination of the object and transmits the information through the codec server 3) When the information publisher initiates the dissemination of the object, it initiates a transfer application to the information server; 4) The transfer server selects a transfer temporary storage space and obtains the corresponding easy-to-remember code, and transfers the information 6) The information publisher disseminates the easy-to-remember code to the receiver through the communication network; 7) The edit code server sends the code to the receiver according to the The easy-to-remember code obtains the digital label of the transmitted information, and then obtains the information or operation entry of the object to the receiver.

Description

technical field [0001] The invention relates to a traceable data connection method and platform based on a digital label, belonging to the technical field of computer software, and in particular to the technical field of the Internet of Things. Background technique [0002] In one-to-many marketing scenarios such as radio marketing, TV marketing, conference marketing, etc., the communicator generally distributes a large amount of paper materials to the audience by printing; or uses attractive audio-visual methods to guide the attention of the audience. [0003] However, the current traditional communication method has the following problems: 1. The cost of printed materials is high, the value of information is low, and it is difficult to rebroadcast and easily lost; 2. The content of communication is incomplete and it is difficult to obtain complete materials; 3. The process of communication cannot be traced , the dissemination effect cannot be measured; 4. It is impossible ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06H04L29/08
CPCH04L65/611H04L65/75H04L65/762H04L65/765H04L67/55H04L67/568
Inventor 曲立东王峥
Owner 曲立东