Rental customer positioning method for electricity marketing

Abstract

A rental customer positioning method for electricity marketing relates to a rental customer positioning method. At present, precise positioning of a rental customer, standardization of an electricityconsumption behavior thereof in combination with a service strategy and realization of precision marketing are of an urgent task. The method comprises the following steps of (1) primary selection of an index; (2) index analysis including continuous variable analysis and discrete variable analysis; (3) determination of the index; (4) construction of a rental customer prediction model; and (5) output of a rental prediction result according to the determined rental customer prediction model, and positioning of the rental customer. According to the technical scheme, characteristic analysis is carried out on the rental customer firstly; a plurality of indexes for influencing the analysis of the rental customer are extracted as a predictive index set from three dimensions of basic information, payment behavior and electricity consumption characteristics; the rental customer prediction model is constructed through a C5.0 decision tree algorithm; the rental customer is accurately positioned torealize precise marketing, the electricity consumption behavior of the rental customer is standardized, the electric bill recovery efficiency is improved and the potential safety hazard is reduced.

Description

technical field [0001] The invention relates to a method for locating a rental house customer, in particular to a method for locating a rental house customer for power marketing. Background technique [0002] According to statistics from relevant state departments, there are more than 100 million rental houses in my country. How to manage the huge rental housing has always been a hot and difficult point of social concern, while the potential safety hazards of electricity consumption by rental housing customers and the difficulty of collecting electricity charges have long been the pain points that have plagued the company's marketing work. Recently, the governments of some regions have implemented the "same rights for renting and selling", and the number of rental housing customers will continue to rise, which will bring greater pressure on social security, corporate service costs, and landlords' personal credit investigations. Therefore, it is urgent to accurately locate r...

AI Technical Summary

Problems solved by technology

How to manage the huge rental housing has always been a hot and difficult point of social concern, and the problems of potential safety hazards in the use of electricity by rental housing customers and difficulty in collecting electricity bills have long plagued the company's marketing work.

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