Rental customer positioning method for electricity marketing

A technology of electric power marketing and positioning method, applied in marketing, data processing applications, instruments, etc., can solve the problems of rental house customers' electricity safety hidden danger, difficulty in electricity bill collection, troubled company's marketing work, etc., to standardize electricity consumption behavior, Reduce security risks and the effect of precision marketing

Active Publication Date: 2018-01-12
STATE GRID ZHEJIANG ELECTRIC POWER CO MARKETING SERVICE CENT +2
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Problems solved by technology

How to manage the huge rental housing has always been a hot and difficult point of social concern, and the problems of potential safety hazards in

Method used

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  • Rental customer positioning method for electricity marketing
  • Rental customer positioning method for electricity marketing
  • Rental customer positioning method for electricity marketing

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Embodiment Construction

[0050] The technical solution of the present invention will be further described in detail below in conjunction with the accompanying drawings. like figure 1 Shown, the present invention comprises the following steps:

[0051] 1) Primary selection of indicators

[0052]Eight indicators were extracted from the three dimensions of basic information, payment behavior, and electricity consumption characteristics for model construction, including urban and rural categories, annual electricity consumption, electricity consumption during the Chinese New Year, electricity consumption during the Ching Ming Festival holiday, and electricity consumption during the Dragon Boat Festival holiday. Proportion, the proportion of valley electricity from April to May, the number of different collection departments within the set time, and the number of Alipay payments in the past year; the urban and rural categories are: urban and rural areas; the proportion of electricity during the Chinese Ne...

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Abstract

A rental customer positioning method for electricity marketing relates to a rental customer positioning method. At present, precise positioning of a rental customer, standardization of an electricityconsumption behavior thereof in combination with a service strategy and realization of precision marketing are of an urgent task. The method comprises the following steps of (1) primary selection of an index; (2) index analysis including continuous variable analysis and discrete variable analysis; (3) determination of the index; (4) construction of a rental customer prediction model; and (5) output of a rental prediction result according to the determined rental customer prediction model, and positioning of the rental customer. According to the technical scheme, characteristic analysis is carried out on the rental customer firstly; a plurality of indexes for influencing the analysis of the rental customer are extracted as a predictive index set from three dimensions of basic information, payment behavior and electricity consumption characteristics; the rental customer prediction model is constructed through a C5.0 decision tree algorithm; the rental customer is accurately positioned torealize precise marketing, the electricity consumption behavior of the rental customer is standardized, the electric bill recovery efficiency is improved and the potential safety hazard is reduced.

Description

technical field [0001] The invention relates to a method for locating a rental house customer, in particular to a method for locating a rental house customer for power marketing. Background technique [0002] According to statistics from relevant state departments, there are more than 100 million rental houses in my country. How to manage the huge rental housing has always been a hot and difficult point of social concern, while the potential safety hazards of electricity consumption by rental housing customers and the difficulty of collecting electricity charges have long been the pain points that have plagued the company's marketing work. Recently, the governments of some regions have implemented the "same rights for renting and selling", and the number of rental housing customers will continue to rise, which will bring greater pressure on social security, corporate service costs, and landlords' personal credit investigations. Therefore, it is urgent to accurately locate r...

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/06
Inventor 王庆娟张维吕诗宁欧阳柳丁麒徐家宁俞佳莉陈齐瑞沈然骆云江叶珺歆赵融融张一池程清吴越人徐千张梁许海霄李海峰陈楚楚
Owner STATE GRID ZHEJIANG ELECTRIC POWER CO MARKETING SERVICE CENT
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