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Method, device, server and storage medium for updating advertisement blocking rules

An update method and rule technology, applied in the Internet field, can solve the problems of increasing network burden, large filtering rule base, and large number of advertising URLs, etc., and achieve the effect of reducing network burden

Active Publication Date: 2021-06-11
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the process of realizing the present invention, the inventor found the following problem: because the advertisements placed by users in different regions point to different URLs, the number of advertisement URLs corresponding to the same page is huge, which in turn leads to an excessively large volume of filtering rule bases
If a satisfactory ad blocking effect is achieved, a complete ad filtering rule library needs to be downloaded, which increases the user's network burden

Method used

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  • Method, device, server and storage medium for updating advertisement blocking rules
  • Method, device, server and storage medium for updating advertisement blocking rules
  • Method, device, server and storage medium for updating advertisement blocking rules

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0025] figure 1 It is a flow chart of the method for updating the advertisement shielding rules provided by Embodiment 1 of the present invention. This embodiment is applicable to the case of updating the advertisement shielding rules stored in the server, and the method can be implemented by the updating device of the advertisement shielding rules Execute, specifically include the following steps:

[0026] Step 110, receiving the local blocking rule sent by the terminal and the geographical location of the terminal, the local blocking rule is generated according to the advertisement material corresponding to the advertisement closing operation.

[0027] In the prior art, webpage advertisement filtering can be realized according to network shielding rules. Because the content and form of web pages are always changing, and new websites and web pages are constantly appearing. Therefore, in order to achieve a good advertisement blocking effect, the blocking rules need to be con...

Embodiment 2

[0038] figure 2 A schematic flowchart of a method for updating an advertisement blocking rule is provided for Embodiment 2 of the present invention. This embodiment is optimized on the basis of the above embodiments. In this embodiment, the update of the shared advertisement blocking rules in the advertisement blocking rule library according to the local blocking rules and geographic location is specifically optimized as: judging the local Whether the advertising material in the blocking rule satisfies the blocking standard; when the advertising material meets the blocking standard, write the advertising material and the geographic location into the advertising blocking rule.

[0039] Correspondingly, the method for updating the advertisement blocking rules provided in this embodiment specifically includes:

[0040] Step 210: Receive the local blocking rule sent by the terminal and the geographical location of the terminal, the local blocking rule is generated according to t...

Embodiment 3

[0047] image 3 A schematic flowchart of a method for updating an advertisement blocking rule is provided for Embodiment 3 of the present invention. This embodiment is optimized on the basis of the above embodiments. In this embodiment, the specific optimization of judging whether the advertisement material in the local shielding rule meets the shielding standard is: obtaining the reliability weight value and \or the feedback times of the advertising material; judge whether the advertising material satisfies the shielding standard according to the reliability weight value and\or the feedback times.

[0048] Correspondingly, the method for updating the advertisement blocking rules provided in this embodiment specifically includes:

[0049] Step 310, receiving the local blocking rule and the geographical location of the terminal sent by the terminal, the local blocking rule is generated according to the advertisement material corresponding to the advertisement closing operation...

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Abstract

The embodiment of the invention discloses a method, device, server and storage medium for updating advertisement shielding rules. Wherein, the method includes: receiving the local shielding rule sent by the terminal and the geographical location of the terminal, the local shielding rule is generated according to the advertisement material corresponding to the advertisement closing operation; updating the advertisement shielding according to the local shielding rule and the geographical location Shared ad blocking rules in the rule base. The user can download the corresponding shared advertisement blocking rules according to the location of the current terminal. While achieving the effect of blocking advertisements, the network burden generated by downloading the advertisement filtering rule library can be reduced.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a method, device, server and storage medium for updating advertisement blocking rules. Background technique [0002] A web browser (hereinafter referred to as a browser) is a software that displays files in a web server or file system and allows users to interact with these files. With the development of Internet technology, many merchants integrate advertisements promoting products or services in browsers running on terminals (such as mobile phones, personal digital assistants (PDA), game devices, positioning devices, and computers). However, in the process of using the browser, when facing an advertisement that cannot be accurately closed in the browser or an advertisement that does not have a close button in a non-browser application, the user often clicks on the advertisement view by mistake to enter the advertisement page linked to the adve...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/955G06Q30/02
Inventor 陈都袁海渠
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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