Geographical location difference-based advertisement anti-cheating method and system

A technology of geographic location and geographic location information, applied in the field of advertising anti-cheating methods and systems, can solve problems such as large impact and economic losses for advertisers, and achieve the effect of increasing costs

Inactive Publication Date: 2018-01-19
浙江华信区块链科技服务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this way of attracting attention will inevitably lead to another kind of cheating behavior, simply constructing false "advertising clicks" or "scanning codes" to obtain discounts, which will bring more economic losses to advertisers.
[0006] On the other hand, because of economic interests, cheating methods are becoming more and more mature and intelligent, and there are even perfect solutions, such as mobile phone "cloning" technology, network IP conversion technology, cheating devices, etc., making the impact of cheating behavior more and more serious. Big

Method used

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  • Geographical location difference-based advertisement anti-cheating method and system
  • Geographical location difference-based advertisement anti-cheating method and system
  • Geographical location difference-based advertisement anti-cheating method and system

Examples

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Embodiment 1

[0090] like Figure 4 Shown is the advertisement anti-cheating system based on geographical location differences provided by the present invention. For the convenience of explanation, only the parts related to the example of the present invention are shown, including:

[0091] Advertisement display terminal: The advertisement display terminal determines the geographical location information, and reports the geographical location information of the advertisement display terminal to the server.

[0092] The advertisement display terminal address location information includes the display terminal identification code and geographic location.

[0093] The advertisement display terminal identification code can adopt one or more forms such as a unique number or a display terminal equipment unique identification code, and the unique identification code corresponds to the advertisement display terminal one by one.

[0094] For advertising display terminals with relatively fixed geogra...

example 2

[0121] like Figure 5 Shown is the advertisement anti-cheating system based on geographical location differences provided by the present invention. For the convenience of explanation, only the parts related to the example of the present invention are shown, including:

[0122] Advertisement display terminal: The advertisement display terminal determines the geographical location information, and reports the geographical location information of the advertisement display terminal to the server.

[0123] The address location information of the advertisement display terminal includes the unique identification code and geographical location of the display terminal.

[0124] Server: The server receives the geographic location information reported by the advertising display terminal and stores it in the background database. The server generates an advertisement information identification code, and puts the advertisement information identification code on the advertisement display te...

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PUM

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Abstract

The invention provides a geographical location difference-based advertisement anti-cheating method. The advertisement information is put on an advertisement display end, and an advertisement information identification code is pushed; a code scanning message sent by a user terminal after the advertisement information identification code is scanned is received, and the code scanning message comprises geographical location information of the user terminal; and the geographical location information of the user terminal and geographical location information of the advertisement display end are compared to determine a distance between the user terminal and the advertisement display end, and if the distance is greater than a set threshold value, a code scanning behavior of the user terminal is acheating behavior. The method precisely detects the advertisement cheating behavior according to a geographical location difference of the user terminal and the advertisement display end.

Description

technical field [0001] The invention belongs to the technical field of Internet advertisement placement, and relates to an advertisement anti-cheating method and system based on geographical location differences. Background technique [0002] With the development of the Internet and Internet of Things technology, the forms of advertising are becoming more and more diverse. In addition to traditional TV and web browsers, there are also elevator advertisements, building advertisements, bus media, and various dynamic or static outdoor advertisements. billboards etc. [0003] In the mobile Internet advertising system, advertisers deliver advertisements to users in various terminal applications through traffic sources, and the effect of advertisement delivery can be measured by the number of clicks. It can also push QR codes to various terminal applications, and measure the effect of advertising by counting the number of codes scanned by users. [0004] Advertisers always expec...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 于成龙陈晓晖徐丽候连宏张振华吴选勇
Owner 浙江华信区块链科技服务有限公司
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