Method for protecting consumer privacy when generating coupon

Abstract

The invention discloses a method for protecting consumers' privacy when generating coupons, which includes: long-term tracking and acquisition of each consumer's consumption behavior to establish a large database of consumption information, and separately carry out personal information and consumption information of each consumer Classification of privacy levels; when obtaining consumption information, consumers set the privacy level that the consumer wishes to disclose, and the supermarket or store negotiates with the operator to set the privacy level for the supermarket or store to obtain privacy; The privacy level of the consumer and the privacy level that the consumer wishes to disclose, obtain the personal information and consumption information of the corresponding privacy level of the consumer, analyze the obtained personal information and consumption information, and generate a coupon for the consumer: the invention solves Eliminates the drawbacks of the coupon intelligent generation scheme based on a large database that easily leaks personal privacy, effectively protects consumer privacy, and improves consumer consumption experience.

Description

technical field [0001] The invention relates to a voucher generation technology for product promotion and service promotion, in particular to a method for protecting consumer privacy when generating coupons. Background technique [0002] Coupons are the most commonly used marketing and advertising methods for merchants. Coupons are divided into direct discount coupons, full discount coupons and discount coupons, etc., and are divided into paper coupons and electronic coupons (including mobile phone coupons) for different store formats. , electronic coupon codes, etc.), with the advent of the era of big data, due to the intelligent generation of coupons based on large databases, the generated coupons have the advantages of pertinence and good marketing effects, which have become an inevitable trend of development. [0003] However, the coupon intelligent generation scheme based on a large database generates suitable coupons for each consumer through long-term tracking of each...

AI Technical Summary

Problems solved by technology

[0004] The technical problem to be solved by the present invention is that the intelligent generation scheme of coupons based on a large database is more likely to leak personal privacy against the wishes of consumers, and there is a problem that consumers have a negative feeling of being targeted to push coupons, which reduces the consumption experience of consumers

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