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Advertisement putting method and device

A technology for advertising and advertising, applied in advertising, commerce, instruments, etc., can solve the problems of low conversion rate of advertising, limit the scope of advertising, etc., achieve the effect of flexible placement and increase conversion rate

Active Publication Date: 2018-03-09
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The ad delivery method above integrates the ad code into the web page code. The website or application manager needs to complete the ad code in advance and integrate the ad code with the web page code. The ad can only be displayed at a fixed position designed, which limits the scope of delivery, the conversion rate of the ad is low

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

Examples

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Embodiment Construction

[0042] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0043] like figure 1 As shown, in one embodiment, an application environment diagram of an advertisement delivery method is provided, and the application environment diagram includes a terminal 110 and a server 120, wherein the terminal 110 can be a smart phone, a tablet computer, a notebook computer, or a desktop computer. At least one of, but not limited to. The server 120 may be an independent physical server, or may be a server cluster composed of multiple physical servers. The terminal user displays the website page or APP application page, monitors the user's trigger operation on the page, ...

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Abstract

The invention relates to an advertisement putting method. The advertisement putting method comprises the following steps of receiving a page access request sent by a terminal, wherein the page accessrequest carries a user identifier and a page identifier; acquiring an advertisement putting page identifier corresponding to the user identifier, wherein the advertisement putting page identifier corresponding to the user identifier is calculated and obtained based on the historical access data of a user for each web page in the history; if the received page identifier belongs to the advertisementpage identifier, acquiring the advertisement template data and the advertisement element data of a preset advertisement type corresponding to the user identifier; generating the advertisement information according to the advertisement template data and the advertisement element data; putting and displaying the generated advertisement information on a terminal page corresponding to the page identifier. By adopting the method, the putting of advertisements is more flexible, and the advertisement conversion rate can be effectively improved.

Description

technical field [0001] The present invention relates to the field of computer application technology, in particular to an advertisement placing method and device. Background technique [0002] With the rapid development and wide application of the Internet and computer technology, the way of advertising has shifted from traditional offline advertising (such as newspapers, magazines, and physical advertising columns) to online advertising, such as using various APP application pages or website pages. Advertisement online. [0003] At present, the online advertisement delivery method is generally to add an advertisement code or a pop-up window code at a fixed position on the original webpage, that is, the webpage content manager edits the webpage code and inserts the advertisement code into it to complete the advertisement delivery. The ad delivery method above integrates the ad code into the web page code. The website or application manager needs to complete the ad code in a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 向新娥
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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