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POS equipment-based bank card data analysis system

A data analysis system, data analysis technology, applied in the field of communication

Active Publication Date: 2018-03-13
UNIONPAY INT CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the prior art, no technical solutions have been proposed to process various data of payment information of POS devices and thus provide various marketing analysis

Method used

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  • POS equipment-based bank card data analysis system
  • POS equipment-based bank card data analysis system

Examples

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Embodiment Construction

[0036] Introduced below are some of the various embodiments of the invention, intended to provide a basic understanding of the invention. It is not intended to identify key or critical elements of the invention or to delineate the scope of protection.

[0037] First, some terms mentioned in the present invention will be briefly explained.

[0038] Bank Card: A credit payment tool issued by commercial banks and other financial institutions to the society, which has all or part of the functions of consumer credit, transfer settlement, cash deposit and withdrawal.

[0039] Point of sale terminal (point of sale; POS): A device that can accept bank card information, has a communication function, and accepts instructions from the teller to complete the exchange of financial transaction information and related information. Mobile point of sale terminal (mobile point of sale; MPOS): A device that can accept bank card information, has communication functions, and completes the exchang...

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Abstract

The invention relates to a POS equipment-based bank card data analysis system. The system comprises POS equipment, a bank card joint system and bank card data analysis equipment, wherein the POS equipment is used for obtaining transaction information of transactions carried out by users and positioning information generated by the transactions, and transmitting the transaction information and thepositioning information to resource management equipment; the bank card joint system is used for receiving the transaction information and the positioning information from the POS equipment, and forwarding the transaction information and the positioning information to the data analysis equipment; and the bank card data analysis equipment is used for carrying out statistical analysis on the transaction information and the positioning information according to a specified dimensionality so as to obtain a statistical analysis result, generating strategy information according to the statistical analysis result and informing corresponding card holders of the generated strategy information. According to the system, the transmission information and the positioning information of the POS equipmentcan be analyzed and then marketing information is directionally pushed to the card holders.

Description

technical field [0001] The invention relates to communication technology, in particular to a bank card data analysis system based on POS equipment. Background technique [0002] Currently in the market, e-commerce is developing vigorously. E-commerce is a business activity centered on the exchange of commodities by means of information network technology; VAN, Value Added Network) conducts transaction activities and related services in the form of electronic transactions, which is the electronization, networking, and informatization of all aspects of traditional business activities. [0003] With the vigorous development of e-commerce, mobile payment terminals, especially mobile POS devices, are more and more widely used. POS (point of sale) equipment is a multi-functional terminal. It is installed in the special merchants and acceptance outlets of credit cards and connected with computers to form a network to realize automatic transfer of electronic funds. It has the fun...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q40/02
Inventor 翟路陈贤强袁道繁
Owner UNIONPAY INT CO LTD
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