Method and device for evaluating information display effect and computing equipment
A technology for evaluating information and functions, applied in the Internet field, can solve the problems of ignoring the long-term effect and driving effect of information delivery, and unable to measure the display effect of information delivery.
Active Publication Date: 2020-08-14
BEIJING SANKUAI ONLINE TECH CO LTD
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Problems solved by technology
The calculation method of LastClick is to attribute the conversion behavior of the user to a delivery information clicked by the user recently, but this method ignores the long-term and driving effects of the delivery information through enhancing the user's awareness of the brand
[0005] To sum up, none of the relevant technical means can measure the display effect of the delivery information well.
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[0018] The principle and spirit of the present invention will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present invention, rather than to limit the scope of the present invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
[0019] Those skilled in the art know that the embodiments of the present invention can be implemented as a system, device, device, method or computer program product. Therefore, the present disclosure may be embodied in the form of complete hardware, complete software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.
[0020] According to the embodiments of the present invention, a method and device for eval...
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The invention relates to a method and device for evaluating an information display effect. The method includes the steps of counting browsing users of launch information within a first time period asa first user group; counting browsing users of a target page relevant with the launch information within a second time period as a second user group, wherein the second time period is later than the first time period; obtaining a third user group by solving an intersection based on the first user group and the second user group, and calculating a difference index between the third user group and afourth user group in the second user group that does not browse the launch information; and obtaining a display effect score of the launch information in the second time period according to the thirduser group and the difference index. According to the method and device for evaluating the information display effect, the continuity and lag of the launch information display effect are taken into consideration, and a more accurate evaluation of the display effect can be achieved by comparing behavior differences of different user groups.
Description
technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to a method and device for evaluating information display effects, and a computing device. Background technique [0002] Compared with traditional media delivery information, network delivery information, as a means of disseminating marketing information to consumers through electronic services, has occupied an important position in the network marketing system due to its wide coverage, strong interactivity, and low cost. pivotal position. With the continuous development of online advertising applications, the effect of information display has attracted more and more attention from advertisers. [0003] At present, the evaluation of the display effect of the network delivery information is mostly simply providing the exposure and click status brought about by the information display, as well as the exposure and click status of the landing page. For example, if th...
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IPC IPC(8): G06Q30/00
CPCG06Q30/0201
Inventor 范驰李卓青
Owner BEIJING SANKUAI ONLINE TECH CO LTD