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Advertisement promotion processing method and device

A processing method and advertising technology, applied in the field of information processing, can solve the problem of low advertising efficiency and achieve the effect of easy push

Active Publication Date: 2020-12-11
KE COM (BEIJING) TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The present invention provides an advertisement promotion processing method and device, which are used to solve the problem of low advertisement placement efficiency in the prior art

Method used

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  • Advertisement promotion processing method and device
  • Advertisement promotion processing method and device
  • Advertisement promotion processing method and device

Examples

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Embodiment Construction

[0034] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0035] figure 1 It shows an advertisement promotion processing method provided by an embodiment of the present invention, including:

[0036] S11. The first website server receives the first website access request sent by the client, and obtains the client identifier and first access information according to the first website access request;

[0037] S12. The first website server generates a first user id and a user portrait corresponding to the first user id according to the first access information;

[0038] S13. The first website server receives the second user id sent by the second website server, generates and stores a mapping relationship between the client identif...

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Abstract

The embodiment of the invention provides an advertising promotion and processing method and device. A first website access request sent by a user side is received through a first website server, a user side identifier and first access information are acquired according to the first website access request, and according to the first access information, a first user id and a user portrait corresponding to the first user id are generated; and a second user id sent by a second website server is received, the user side identifier, the first user id and the second user id generate a mapping relationship, the mapping relationship is stored, access contact between the first website and the second website can be built, and pushing of promotion information of the website later is facilitated.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to an advertisement promotion processing method and device. Background technique [0002] With the application of big data, user profiling and other technologies in the field of operation and promotion, it is possible to limit the target group of advertisements individually when placing advertisements. For example, recommending real estate advertisements to adults is more effective than recommending real estate advertisements to elementary school students. The effect brought is better, so the selection of the target group has a great impact on the advertising effect. [0003] There are currently two main ways to select target audiences: [0004] One is to roughly confirm the characteristics of the target group based on past experience before launching the advertisement, constantly modify and adjust the user characteristics during the advertisement process, ob...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0258
Inventor 张伟
Owner KE COM (BEIJING) TECHNOLOGY CO LTD