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Product promotion channel supervision method and system

A channel and product technology, applied in the Internet field, can solve problems such as false alarms and inability to cover mobile phones with multiple SIM cards, and achieve the effect of reducing the probability of false alarms and improving the screening rate

Inactive Publication Date: 2018-06-05
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the above two channel supervision technologies can profile channels to a certain extent and identify problematic channels, but both technical solutions have their own shortcomings
Under the first scheme, if the channel continues to use the software with normal user behavior after the software is activated, it will be regarded as a normal user behavior; the second scheme cannot cover the increasing number of multi-SIM mobile phones in the market, and therefore there will be errors. alarm

Method used

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  • Product promotion channel supervision method and system
  • Product promotion channel supervision method and system
  • Product promotion channel supervision method and system

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Embodiment Construction

[0029] In the embodiment of the present invention, it is assumed that the users brought by most of the promotion channels are real and normal, and their networking behavior conforms to certain basic laws, while the user behavior brought by some problematic channels deviates from this, by calculating The degree of deviation can determine the health of the channel, and then monitor it.

[0030] Based on this, we can first use the existing data (such as last month's data) to model the channel as a whole, because the number of normal channels by default far exceeds the number of abnormal channels, and the samples of abnormal channels will almost be submerged, so The general portrait of the channel obtained by the overall modeling can be considered as a normal user portrait. Then, a channel is modeled this month. If the weighted difference of several dimensions of the two models exceeds the preset threshold, the channel is considered to be a problem channel, otherwise it is a norma...

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Abstract

The invention discloses a product promotion channel supervision method and system. The method comprises the following steps of: establishing a channel standard portrait according to data, collected ina first set time period, of each channel; establishing a portrait of a to-be-detected channel according to data, collected in a second set time period, of the to-be-detected channel; and comparing the portrait of the to-be-detected channel with the channel standard portrait, and when the comparison result indicates that the difference is greater than a set first threshold value or the similarityis lower than a set second threshold value, determining the to-be-detected channel as a problem channel. According to the method and system, the efficiency of distinguishing problem channels can be enhanced and the false alarm probability can be reduced.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and system for supervising product promotion channels. Background technique [0002] In product promotion, such as the promotion of mobile phone software, in order to increase the software installation rate and thus increase the user reach rate of the software, software developers, such as mobile phone software developers, usually sign software built-in agreements with various software distributors, so that the software After the distributor gets the new mobile phone from the factory, he can install the mobile phone software specified in the agreement into the mobile phone by flashing the phone or other methods. After the user gets the mobile phone and starts the software, the software will communicate with the background program of the software when the network is unblocked. [0003] The date of the first communication between the software and the background is re...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0185
Inventor 管蓉
Owner TENCENT TECH (SHENZHEN) CO LTD
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