Data processing method and device

Abstract

The invention discloses a data processing method and device; the method includes: obtaining record data from an advertising system; constructing a mapping relationship among advertising media connected to the advertising system, a calculation model set, and data fields; setting a target advertising media, obtaining The type of indicator data set for the target advertising medium, and obtain the filter conditions of different dimensions set for the indicator data; based on the mapping relationship, locate the target calculation of the indicator data for the calculation type in the calculation model mapped to the target advertising medium model, and locate the data fields mapped by the target calculation model in the record data of the target advertising medium; through the target calculation model, calculate the data fields that meet the filtering conditions of different dimensions in the mapped data fields to form the corresponding target advertising medium target data. By implementing the present invention, it is possible to efficiently obtain index data of different advertising media for accessing the advertising system, and save server resource overhead.

Description

technical field [0001] The invention relates to communication technology, in particular to a data processing method and device. Background technique [0002] Internet advertising (hereinafter referred to as advertising), as a typical technology for information promotion on the Internet, has become an important way for users to obtain information and for advertisers to increase their popularity and promote products. [0003] According to the survey by the China Internet Network Information Center (CNNIC), as of June 2016, the number of Internet users in my country has reached 710 million, with a penetration rate of 51.7%. (newspapers, magazines, television and radio), both structurally and morphologically more elaborate, diverse and intricate than the latter. Moreover, with the development of technological media itself and the integration with traditional media, new advertising media emerge in endlessly. [0004] In the advertising delivery business, it is necessary to obtai...

AI Technical Summary

Problems solved by technology

[0005] The heterogeneity of advertising media in the network and the diversity of indicator data lead to differences in the original record data required by the server to calculate different indicator data and the way to calculate indicator data based on recorded data. Therefore, the server When querying the original record data of advertising media based on business logic and calculating and forming indicator data, there are inevitable differences in the running business logic

[0006] On the one hand, the server needs to be connected to heterogeneous advertising media to calculate index data. In view of the large number of advertising media and the changing situation, it is necessary to continuously update the business logic of the index data corresponding to the new advertising media in the server and update the existing ones. Business logic leads to problems that are difficult to maintain; on the other hand, due to the huge task of calculating indicator data, it is difficult for the server to calculate and form indicator data in a short period of time, especially when responding to the demand for concurrent indicator data, there will be a large delay

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