Interactive consumption method and system based on two-dimensional code combination

Abstract

The invention discloses an interactive consumption method and system based on two-dimensional code combination, and belongs to the technical field of enterprise marketing method. The method includes the steps: performing interactive consumption operation by a user through a user terminal, and sending relevant interactive consumption messages to a service terminal by the user terminal; transmittinga two-dimensional code to the user terminal by the service terminal according to the interactive consumption messages at random, extracting a standard two-dimensional code sequence in the service terminal, and associating the sequence with the user terminal; and releasing corresponding rights and benefits to users using the user terminal by the service terminal according to right information corresponding to the standard two-dimensional code sequence when the two-dimensional codes collected by the user terminal sufficiently form the standard two-dimensional code sequence associated to the user terminal after interactive consumption operations are performed. The technical scheme has the advantages that enterprises have wider flexibility and imaginary space when marketing strategies are planned, richness and interestingness of marketing activities are improved, user experience is improved, and user stickiness can be continuously kept.

Description

technical field [0001] The present invention relates to the technical field of enterprise marketing, in particular to a consumption interaction method and system based on two-dimensional code combination. Background technique [0002] With the increasing popularity of smart terminals, especially smart mobile terminals, mobile Internet applications emerge in an endless stream, and people's consumption patterns in daily life are gradually changing. More and more people are accustomed to using online payment instead of traditional cash or credit card payment. This change is also leading the innovation of the Internet marketing model. In the marketing process, companies usually use certain rights and benefits that are fed back to users after successful payment to attract users, such as giving users a certain amount of cash benefits or mobile phone data benefits. or other gifts etc. Usually, QR codes can be used as the entrance and carrier of this marketing method. The so-calle...

AI Technical Summary

Problems solved by technology

[0003] However, the information interaction of a single two-dimensional code is usually used in the prior art. This method has great limitations, and its display methods are not rich and time-sensitive. , it is impossible to expand marketing ideas and imagination space through a single QR code, which makes marketing activities relatively rigid, so it is not sticky to users, cannot form a sustained attraction, and cannot bring high-frequency attention to enterprises

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