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Precision marketing method and device of advertisements

A precision marketing and advertising technology, applied in the field of Internet advertising, can solve the problem that advertisers cannot get feedback information, and achieve the effect of improving accuracy

Inactive Publication Date: 2018-07-24
上海致效趣联科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the entire advertising marketing model, generally only the advertiser interacts with the channel provider, and has nothing to do with the audience of the advertisement. The advertiser cannot get accurate feedback from the audience, and cannot achieve precise marketing of the advertisement based on the effect of the advertisement.

Method used

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  • Precision marketing method and device of advertisements
  • Precision marketing method and device of advertisements

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Embodiment Construction

[0039] The implementation of the present invention is described below through specific examples and in conjunction with the accompanying drawings, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific examples, and various modifications and changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention.

[0040] figure 1 It is a flow chart of the steps of an advertising precision marketing method in the present invention. Such as figure 1 Shown, a kind of advertising precision marketing method of the present invention comprises the following steps:

[0041] Step 101, labeling each media terminal and each advertising space of the media terminal through big data analysis. The big data here ...

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Abstract

The invention discloses a precision marketing method and device of advertisements. The precision marketing method comprises the steps of first, labeling each media terminal and each advertising spaceof the media terminals through big data analysis; second, analyzing an advertiser who is going to perform advertisement marketing through big data, and determining a label for the advertiser; third, selecting an advertising space capable of meeting demands of the advertiser according to label information of the advertisers and label information of each advertising space of the media terminals; andfourth, perform advertisement release according to the selected advertising space. According to the invention, a purpose of precision marketing of Internet advertisements can be realized.

Description

technical field [0001] The present invention relates to the technical field of Internet advertising, in particular to a mobile Internet-based advertising precision marketing method and device. Background technique [0002] The form of traditional advertising is mainly in the form of mass media and advertising agencies, through the purchase of advertising space to achieve advertising display, this kind of static advertising allows consumers to only receive a message, or to establish a simple impression of the brand, Or people who know the relevant activities of this brand will pay attention to it, but it is impossible to know what kind of people are interested in this kind of advertisement, and its pertinence and effect are not strong. [0003] At present, Internet advertising has developed into a new model, which has the following characteristics: First, Internet advertising has wide coverage and high precision. With the help of technical means to achieve intelligent precis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0269
Inventor 余峰
Owner 上海致效趣联科技有限公司
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