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Method for identifying potential customers in household industry based on novel bee colony cluster algorithm

A clustering algorithm and customer identification technology, applied in character and pattern recognition, calculation, calculation model, etc., to achieve obvious recognition effect, fast convergence speed, and strong global search ability.

Inactive Publication Date: 2018-09-25
SHENYANG INST OF AUTOMATION - CHINESE ACAD OF SCI
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  • Abstract
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  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Aiming at the defects exposed by existing calculations when potential customers in the household industry identify such complex clustering problems, the present invention proposes a new bee colony clustering algorithm based on the collaborative foraging behavior of multiple bees in nature Potential customer identification method in home furnishing industry

Method used

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  • Method for identifying potential customers in household industry based on novel bee colony cluster algorithm
  • Method for identifying potential customers in household industry based on novel bee colony cluster algorithm
  • Method for identifying potential customers in household industry based on novel bee colony cluster algorithm

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Embodiment Construction

[0035] The present invention will be further described in detail below in conjunction with the examples.

[0036] Such as figure 1 The overall structure of the customer identification process is shown. First, acquire data from the customer database, such as customer basic information, customer preference behavior, etc., to form training and test sample sets. The quality of the acquired data largely affects the quality of the final results; then, in order to achieve Clustering of customers, establishing a potential customer identification model, the trained model needs to be evaluated before it can be used for potential customer identification; finally, according to the constructed potential customer identification model, new visiting customers are identified, potential customers are discovered, and target marketing.

[0037] Step 1: Establish a customer identification model based on the k-means clustering method

[0038] 1.1) Given the number of clusters c;

[0039] 1.2) f...

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Abstract

The invention relates to a method for identifying potential customers in household industry based on a novel bee colony cluster algorithm. The method includes the following steps: selecting a clustercenter from a customer set and coding; randomly giving the initial positions of all artificial bees; ordering all artificial bees according to the fitness of the artificial bees, and selecting first HN positions as food sources; and performing cluster operation according to the current positions of the artificial bees, and updating the positions of the artificial bees which means updating the foodsources. The method of the invention is simple in realization, does not rely too much on parameter selection, has advantages of strong global search ability, fast convergence speed, high recognitionaccuracy and the like, and has a very obvious optimization identification effect on complex cluster problems such as household industry potential customer identification.

Description

technical field [0001] The invention relates to a method for identifying potential customers in the home furnishing industry based on a novel bee colony clustering algorithm, which belongs to the field of electronic commerce in the home furnishing industry, and also relates to the fields of swarm intelligence algorithms and clustering algorithms. Background technique [0002] With the advancement of scientific concepts and technologies and the needs of the steady development of the enterprise market, customer assets, as an important intangible asset of an enterprise, have received widespread attention and become one of the key elements to measure the market value of an enterprise. In the "customer-centric" market environment, whether or not a good understanding of customer behavior and the real needs of the market has become the key to determining the competitiveness of enterprises. The success of an enterprise largely depends on whether the enterprise can quickly and accura...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62G06N3/00
CPCG06N3/006G06F18/23211
Inventor 朱云龙吕赐兴张浩张丁一
Owner SHENYANG INST OF AUTOMATION - CHINESE ACAD OF SCI
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