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A data transmission method, barrage information generation method and device

A data transmission method and information generation technology, which are applied in the fields of data transmission methods, barrage information generation methods and devices, can solve problems such as poor user shopping experience and inability to display users with hot commodity data, so as to improve data linkage and improve user experience. The effect of the shopping experience

Active Publication Date: 2020-09-15
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the embodiments of the present invention is to provide a data transmission method and a barrage information generation method to solve the problem in the prior art that the hot sales data of commodities cannot be displayed to users, resulting in poor shopping experience for users

Method used

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  • A data transmission method, barrage information generation method and device
  • A data transmission method, barrage information generation method and device
  • A data transmission method, barrage information generation method and device

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Embodiment Construction

[0062] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0063] refer to figure 1, which is a flow chart of a data transmission method provided by an embodiment of the present invention, may specifically include the following steps:

[0064] Step 101: Determine the current time point when the commodity appears in the video playback;

[0065] In this embodiment, when a user plays a video, the background server (or client server, the same below) identifies the video played by the user through video recognition (video out) technology; if the commodity is identified during the video playback, then Record the current point in time when the product is played in the video.

[0066] Among them, the video out technology can realize the seamless connection between video content and purchased pr...

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Abstract

Embodiments of the invention provide a data transmission method, a barrage information generating method and device. The data transmission method includes determining a current time point when a commodity appears in video playing; obtaining sales data of the commodity in shopping malls; displaying the commodity sales data in a playing video through a mask layer form; receiving an operation instruction that the commodity is added in a shopping trolley after a user clicks to check the sales data; adding the commodity in the shopping trolley according to the operation instruction; and when the commodity is added to the shopping trolley, sending the current time point, commodity information and user information to a barrage system when the commodity is played in the video so that the barrage system can generate a piece of barrage information that the user adds the commodity to the shopping trolley. Through the hot sell data of the commodities, the association of video playing with the samecommodities can be realized, data linkage between different users can be enhanced, and shopping experience of the users can be improved.

Description

technical field [0001] The invention relates to the technical field of e-commerce, in particular to a data transmission method, a barrage information generation method and a device. Background technique [0002] With the development of network technology, the Internet has been widely used and has become an indispensable part of people's work and life. People can shop through the network platform, and can also evaluate the items purchased online through the network platform. In order to perfectly present the product to the user, the merchant usually records the product as a video, and can also display the comment information of the user who has purchased the product on the video of the product being played in the form of a barrage, so as to arouse the viewer's interest in the product. desire to purchase the product. [0003] In the existing technology, during the playback of the video, the user can be prompted to add the same product to the shopping cart with one click, but...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/478H04N21/485H04N21/488H04N21/44H04N21/433
CPCH04N21/4334H04N21/44008H04N21/47815H04N21/485H04N21/4884
Inventor 赵磊王博贾兆宏
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD