Geographically targeted message delivery using point-of-sale data

A targeted and data-based technology, applied in data processing applications, point-of-sale network systems, electronic digital data processing, etc.

Pending Publication Date: 2018-11-09
ACXIOM CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The present invention solves the problem of providing electronic messaging in a timely manner to consumers who are most likely to find the message relevant

Method used

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  • Geographically targeted message delivery using point-of-sale data
  • Geographically targeted message delivery using point-of-sale data
  • Geographically targeted message delivery using point-of-sale data

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Embodiment Construction

[0015] Before the present invention is described in greater detail, it is to be understood that the invention is not limited to the particular embodiments and implementations described herein and that terminology used in describing particular embodiments and implementations is for the purpose of describing only those particular embodiments and implementations. purpose, and not limitation, since the scope of the invention will be limited only by the claims.

[0016]In certain embodiments, the invention is a Retail Insights Solution (RIS) generally implemented using a software front-end maintained by a marketing data service provider on its internal servers that allows data to reside on its partner company's control and is queried when requested by a client over a communication network such as the Internet. The data itself cannot be seen or delivered by partner companies in order to ensure privacy. The results of the query allow the front-end software to pass geographic data (s...

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PUM

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Abstract

An apparatus and method for utilizing point-of-sale (POS) data containing geographical data, in conjunction with a consumer database containing consumer insights and propensities and privacy-compliantmatching of off-line and on-line data capabilities, delivers a high-speed, targeted message to consumers associated with a particular geographic location. In certain implementations, syndicated datais used. Because the only data that is transferred to the retailer or other customer of the service for electronic messaging is the geographical area of the relevant consumers, the system maintains privacy while simultaneously providing a targeted, high-speed message to such consumers. Technical improvements and efficiencies reduce processing cycles, decrease the number of needed records, speed analytics through integrated systems, and enable action on a timely basis.

Description

technical field [0001] The present invention relates to methods and systems for utilizing point-of-sale (POS) and consumer data for delivery of targeted messages at a geographic level (such as, for example, by postal or zip code), operating at high speeds, To enable timely market messaging in a privacy-friendly manner. The present invention applies technological improvements and efficiencies to reduce processing cycles, reduce the number of records required, speed up analysis through integrated systems, and enable actions on a more timely basis. Background technique [0002] Consumers enjoy greater power and control, widespread connectivity and "always-on" capabilities than before the smartphone. These realities enable data, advertising, and targeted advertising for data-based advertising. This in turn reduces noise, confusion, and increases brand awareness. As a result, consumers have now reached a tipping point where they no longer want to be the subject of mass marketi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG07G1/14G06Q30/06G06F16/9537G06Q20/20G06Q30/0255G06Q30/0261
Inventor 麦克·库尔麦克·戈尔德乔治·L·斯蒂芬斯斯考特·琼斯
Owner ACXIOM CORP
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