Advertisement releasing method and advertisement releasing device

Abstract

The invention provides an advertisement releasing method and an advertisement releasing device. The method comprises the following steps: determining target releasing population corresponding to the advertisement according to the obtained releasing customer flow types and directional conditions; obtaining releasable traffic information corresponding to each advertisement medium; then, determiningtarget advertisement traffic according to the target releasing population and the releasable traffic information; and finally, sending an advertisement releasing request to the advertisement medium corresponding to the target advertisement traffic, thereby enabling the advertisement medium to send the target advertisement to advertisement medium users corresponding to the target advertisement traffic. With the method provided by the invention, the advertisement is directly sent to the people who is really interested in the advertisement, releasing accuracy of the advertisement is higher, advertisement conversion rate is improved, and particularly, the advertisement conversion rate of real stores is improved.

Description

Technical field [0001] This application relates to the technical field of advertisement placement, and more specifically to an advertisement placement method and device Background technique [0002] At present, advertising in offline stores still uses more traditional paper advertising methods, such as sending paper advertisements to nearby people to attract customers to shop for consumption. With the rapid development of network technology, some offline stores adopt online advertising marketing methods, that is, distributing the advertising information of offline stores through online media channels. [0003] However, online advertising generally charges based on exposure, that is, the more people who see the advertisement, the higher the charge. However, there are many sources of network traffic. If advertising is scattered, that is, each media channel is launched or a few major media channels are simply determined. This will not only cost advertisers a lot of advertising costs,...

AI Technical Summary

Problems solved by technology

[0003] However, online advertisements are generally charged according to the amount of exposure, that is, the more people who see the advertisement, the higher the fee.

However, there are many sources of network traffic. If advertising is scattered, that is, each media channel is placed or simply determined by several major media channels, it will not only cost the advertiser a lot of advertising costs, but also the effect of advertising is not good. For example, real The proportion of users who are interested in the content of the advertisement is very small, that is, the current advertising cost is high, and the conversion efficiency is low

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