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Content Recommendation Method and Device

A technology for content recommendation and content display, applied in the multimedia field, can solve problems such as cold start, blocking users from watching content, and failure to recommend favorite content for users, so as to achieve the effects of optimizing recommendation results, improving completion rate, and good experience

Active Publication Date: 2021-04-16
NETEASE MEDIA TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] After the user newly installs the application software, because the application software does not obtain user behavior data, it is easy to cause a cold start, so that it is impossible to accurately recommend the content that the user likes
Some application software displays interest options in the form of pages when users use them, allowing users to make selections, blocking users from viewing content
In addition, users tend to skip the interest selection page directly and give up the choice of interest options, so it is impossible to recommend favorite content to users

Method used

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  • Content Recommendation Method and Device
  • Content Recommendation Method and Device
  • Content Recommendation Method and Device

Examples

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Embodiment Construction

[0026] The principle and spirit of the present invention will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present invention, rather than to limit the scope of the present invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0027] Those skilled in the art know that the embodiments of the present invention can be implemented as a system, device, device, method or computer program product. Therefore, the present disclosure may be embodied in the form of complete hardware, complete software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.

[0028] According to the embodiments of the present invention, a content recommendation met...

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Abstract

Embodiments of the present invention provide a content recommendation method. The method includes: displaying an interest selection module on a page of an application program of a client, the interest selection module including a plurality of interest tags; detecting operations on each interest tag of the interest selection module; and recommending content based on detection results. By displaying the interest selection module on the content display page of the application to provide users with interest choices, users can not be blocked from viewing content, and the completion rate of users' interest selection can be improved, thereby optimizing the recommendation results and bringing users a better experience . In addition, the embodiments of the present invention provide a content recommendation device.

Description

technical field [0001] The embodiments of the present invention relate to the field of multimedia, and more specifically, the embodiments of the present invention relate to a content recommendation method and device. Background technique [0002] This section is intended to provide a background or context for implementations of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] After the user newly installs the application software, because the application software does not obtain user behavior data, it is easy to cause a cold start, so that it is impossible to accurately recommend the content that the user likes. Some application software displays interest options in the form of a page when the user is using it, allowing the user to make a selection operation, blocking the user from viewing the content. In addition, it is easy for the user to directly skip the interest selection pag...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/435G06F16/9535
Inventor 刘芳静
Owner NETEASE MEDIA TECH BEIJING