A retail promotion calculation method and device thereof

A technology of a promotion device and a calculation method, which is applied in the directions of calculation, display device, computer parts, etc., can solve the problem of untimely formulation of promotion strategies, and achieve the effect of facilitating sorting and homing and guaranteeing the effect.

Pending Publication Date: 2019-02-01
HANGZHOU CENTURY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] In order to overcome the deficiencies of the prior art, the object of the present invention is to provide a retail sales promotion calculation method and its device, which solves the problem of untimely formulation of sales promotion strategies in existing store operations, and can accurately read the quantity of goods on the shelf and attributes, and can automatically change prices in a timely manner based on the promotional algorithm based on the read information, and can also automatically advertise promotional information

Method used

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  • A retail promotion calculation method and device thereof
  • A retail promotion calculation method and device thereof

Examples

Experimental program
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Effect test

Embodiment 1

[0031] A retail promotion calculation method such as figure 1 shown, including the following steps:

[0032] Collect product information on the shelf, flow of people around the shelf and customer information;

[0033] Send the collected product information, traffic information and customer information to the central processor, which dynamically formulates the promotional price of the product through the promotional algorithm based on the product information, generates a promotional advertisement, and then displays the promotional price on the shelf and plays the For promotional advertisements, the central processor determines the location of promotional advertisements based on the traffic information, and the central processor automatically generates prices for corresponding customer identities based on customer information and displays them on the shelves;

[0034] Wherein, the promotion algorithm includes a time algorithm, a quantity algorithm and a comprehensive algorithm....

Embodiment 2

[0051] The difference between this embodiment and the above-mentioned embodiment is that the retail sales promotion device also includes a storage module, a communication module and a server. The data collected by the module is stored, and the server is used to realize the management of retail promotion devices by the staff of the mall: the central processor uses the communication module to collect the product information collected, the promotion display strategy automatically formulated according to the product information, the flow of people information and The unique device ID code stored in the central processing unit 4 is sent to the server, and the server decides whether to implement the promotional display strategy, and feeds back the decision result to the central processing unit 4, and the staff of the shopping mall can receive the commodity information and The device ID code, by combining the device ID code and product ID code to accurately locate the shelf position o...

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PUM

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Abstract

The invention relates to the field of commodity sales and discloses a retail promotion calculation method and a device thereof. The invention collects commodity information on a shelf, passenger flowinformation around the shelf and customer information through an information reading module, sends the collected the merchandise information, the passenger flow information and the customer information to the central processing unit, the CPU dynamically determines the promotional price of the commodity based on the promotional algorithm, and generate promotional ads. A promotional price is then displayed and a promotional advertisement is played in the display module. The application of the invention can accurately read the commodity information including the quantity on shelves and the commodity attributes on shelves through an information reading module, execute timely automatic price change based on the read commodity information and automatically advertise the promotion information generated by the automatic price change according to the promotion algorithm.

Description

technical field [0001] The invention relates to the field of commodity sales, in particular to a retail sales promotion calculation method and a device thereof. Background technique [0002] The existing sales promotion methods in shopping malls generally use manual or background systems to issue price change commands to electronic price tags through software at a fixed time to form a unified price change. This fixed and delayed method can no longer meet the ever-changing retail needs. [0003] The current sales operation mode of shopping malls often has the following problems: [0004] 1. For the products placed on the shelves, after multiple replenishments, the production date of each product is confused, and the expired products are not removed from the shelves in time, so there is a risk of selling expired products. [0005] 2. The number of products on the shelf cannot be known by the staff in time, so that when the number of products on the shelf is large, it is impos...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K17/00G09F19/00
CPCG06K17/0022G06Q30/0251G09F19/00
Inventor 朱爱芬余斌
Owner HANGZHOU CENTURY CO LTD
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