User portrait generation processing method, device and electronic equipment
A processing method and user technology, applied in the computer field, can solve problems such as the inability to obtain complete and accurate user portraits, and achieve the effect of improved accuracy and complete dimensions
Active Publication Date: 2021-04-06
青岛聚看云科技有限公司
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Problems solved by technology
[0005] Embodiments of the present invention provide a method, device, and electronic device for generating and processing user portraits, which are used to solve the problem that complete and accurate user portraits cannot be obtained in the prior art
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[0063] In order to make the purpose, technical solutions and advantages of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are the Some, but not all, embodiments are invented. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0064] In order to protect personal privacy, many users do not want to provide certain personal information to companies. Therefore, the user portrait obtained by the existing technology often has a lack of dimensionality, and at the same time, it is difficult to guarantee the accuracy of the obtained user portrait. Therefore, a complete and accurate user portrait cannot be obt...
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Embodiments of the present invention provide a method, device, and electronic device for generating and processing user portraits. The method includes: determining a video information set corresponding to the user according to information about videos that the user has watched, and the video information set includes multiple Video information, the first video information in the plurality of video information includes a video identifier of the first video and a preference value of the first video, and the preference value of the first video is used to identify the user's preference for the first video The preference degree of the user, the information of the video that the user has watched includes the video identification and the playing time; the video information set corresponding to the user is input into the first model, and at least one candidate user portrait output by the first model is obtained The probability information of the user profile; according to the probability information of the at least one candidate user profile, determine the user profile of the user. The user portrait obtained by this method is not only complete in dimension but also highly accurate.
Description
technical field [0001] Embodiments of the present invention relate to computer technology, and in particular to a method, device, and electronic device for generating and processing user portraits. Background technique [0002] User portrait is a target user model based on a series of attribute data, such as gender, age, education level, income level, marital status, etc. Accurate user portraits are conducive to precise marketing, personalized services, and guidance for product optimization. Therefore, it is very important for enterprises to obtain accurate user portraits. [0003] In the prior art, the user portrait is mainly obtained through the way that the user actively provides. For example, companies can collect user information such as gender and age through surveys, and then build user portraits based on this information. [0004] However, it may not be possible to obtain a complete and accurate user portrait using the methods of the prior art. Contents of the i...
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IPC IPC(8): H04N21/258H04N21/25H04N21/45H04N21/466H04N21/442
CPCH04N21/251H04N21/25891H04N21/44213H04N21/4508H04N21/4532H04N21/4661H04N21/4667
Inventor 黄山山徐钊向宇隋雪芹于芝涛
Owner 青岛聚看云科技有限公司