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Advertisement budget acquisition method and device, storage medium and processor

A technology for obtaining methods and budgets, applied in advertising, data processing applications, instruments, etc., can solve the problems of delivery factors and business index analysis that are not flexible and general, and achieve the effect of good versatility and flexible analysis

Inactive Publication Date: 2019-04-05
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, there are some methods and tools for decision-making advertising delivery, but most of these methods and tools can only deal with the budget delivery of specific scenarios, and the analysis of delivery factors and business indicators is not flexible enough.

Method used

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  • Advertisement budget acquisition method and device, storage medium and processor
  • Advertisement budget acquisition method and device, storage medium and processor
  • Advertisement budget acquisition method and device, storage medium and processor

Examples

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Embodiment Construction

[0042] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0043] The present invention provides a method for acquiring advertising budget, please refer to figure 1 , showing a schematic flow chart of the method for obtaining the advertising budget, the method may include:

[0044] Step S101: Obtain historical data of advertisement delivery, and obtain channel factors, constraints of business indicators, constraints of advertising budget, and target business indicators that need to have op...

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Abstract

The invention discloses an advertisement budget obtaining method and device, a storage medium and a processor, and the method comprises the steps: obtaining advertisement putting historical data, andobtaining a channel factor, a business index constraint condition, an advertisement budget constraint condition, and a target business index which needs to have an optimal value and is used for measuring an advertisement putting effect; Constructing an optimization target model based on channel factors, constraint conditions of business indexes and constraint conditions of advertisement budget byusing historical advertisement putting data, and constructing a constraint relation model based on the constraint conditions of the business indexes and the constraint conditions of the advertisementbudget; And determining the value corresponding to the advertisement budget when the value of the target business index is determined to be optimal through the optimization target model and the constraint relation model. Due to the fact that the optimization target model and the constraint relation model are constructed on the basis of the currently obtained information, analysis on channel factors and business indexes is flexible, and the method can be applied to various business scenes and is good in universality.

Description

technical field [0001] The present invention relates to the technical field of advertising placement decision-making, in particular to an advertising budget acquisition method, device, storage medium and processor. Background technique [0002] Advertisement placement decision-making is to find the most cost-effective advertisement placement plan and budget allocation driven by specific business goals, so that key business indicators can meet the standards. The purpose of placement decision-making is to economically and effectively select advertising placement media, placement terminals and other related placement factors. Take the advertising media as an example. There are many media for advertising, including printing media such as newspapers and magazines, audio-visual media such as TV and radio, outdoor advertising, window advertising and other advertising media. Their respective performances make the effect of advertising vary widely. [0003] The issue that merchants ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0245G06Q30/0273
Inventor 韦露娜
Owner BEIJING GRIDSUM TECH CO LTD
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