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Advertisement putting result determination method and device, storage medium and processor

A technology for advertising and determining methods, applied in the field of communication, can solve the problem of inability to monitor advertising

Pending Publication Date: 2019-04-09
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a method, device, storage medium, and processor for determining advertisement placement results, so as to at least solve the problem in the related art that advertisement placement cannot be monitored

Method used

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  • Advertisement putting result determination method and device, storage medium and processor
  • Advertisement putting result determination method and device, storage medium and processor
  • Advertisement putting result determination method and device, storage medium and processor

Examples

Experimental program
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Embodiment 1

[0031] In this embodiment, a method for determining an advertisement delivery result is provided, figure 1 is a flow chart of a method for determining an advertisement placement result according to an embodiment of the present invention, such as figure 1 As shown, the process includes the following steps:

[0032] Step S102, acquiring the exposure information of the target advertisement, wherein the exposure information carries the monitoring mark of the target advertisement and the location information of the position where the target advertisement is exposed, and the monitoring mark is used to uniquely identify the target advertisement;

[0033] Step S104, obtaining content information from the exposed location according to the location information, wherein the content information is used to indicate the content displayed at the exposed location;

[0034] Step S106, determining the target entry corresponding to the exposed position according to the content information;

[...

Embodiment 2

[0049] This embodiment also provides a device for determining the result of advertisement placement, which is used to implement the above embodiments and preferred implementation modes, and those that have already been described will not be described again. As used below, the term "module" may be a combination of software and / or hardware that realizes a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, implementations in hardware, or a combination of software and hardware are also possible and contemplated.

[0050] figure 2 It is the structure frame of a device for determining the advertisement delivery result according to the embodiment of the present invention Figure 1 ,like figure 2 As shown, the device includes:

[0051] The first obtaining module 22 is used to obtain exposure information of the target advertisement, wherein the exposure information carries the monitoring identification of the...

Embodiment 3

[0093] An embodiment of the present invention also provides a storage medium, the storage medium includes a stored program, wherein the above-mentioned program executes the method described in any one of the above-mentioned methods when running.

[0094] Optionally, in this embodiment, the above-mentioned storage medium may be configured to store program codes for performing the following steps:

[0095] S1. Acquiring exposure information of the target advertisement, wherein the exposure information carries the monitoring mark of the target advertisement and the location information of the position where the target advertisement is exposed, and the monitoring mark is used to uniquely identify the target advertisement;

[0096] S2. Obtain content information from the exposed location according to the location information, wherein the content information is used to indicate the content displayed at the exposed location;

[0097] S3, determining the target entry corresponding to ...

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PUM

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Abstract

The invention provides an advertisement putting result determination method and device, a storage medium and a processor. The method comprises the steps: obtaining the exposure information of a targetadvertisement, the exposure information carrying the monitoring identifier of the target advertisement and the position information of the exposed position of the target advertisement, and the monitoring identifier being used for uniquely identifying the target advertisement; Obtaining content information from the exposed position according to the position information, the content information being used for indicating the content displayed at the exposed position; Determining a target entry corresponding to the exposed position according to the content information; According to the embodimentof the invention, matching the target entry with the putting entry corresponding to the monitoring identifier, and monitoring the target advertisement according to the matching result, so that the problem that the put advertisement cannot be monitored in the related technology is solved, and the put advertisement can be monitored.

Description

technical field [0001] The present invention relates to the field of communications, and in particular, to a method, device, storage medium and processor for determining advertisement delivery results. Background technique [0002] With the rapid development of computer technology and network technology, people rely more and more on the network, and almost everything can be done on the network. For example, in the past, people watched TV programs through cable TV, but now they can watch TV programs through the Internet. The Internet makes people's lives easier. Based on this, more and more merchants value the advertising value of the Internet and place advertisements on programs, news, websites, etc. on the Internet. However, there are currently no monitoring measures for whether the advertisement placement meets the merchant’s requirements, such as whether the advertisement is placed in the correct position, and it is impossible to further evaluate the effect of the advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0245
Inventor 谢燕美
Owner BEIJING GRIDSUM TECH CO LTD