Method and device for intelligent advertisement placement
An advertising and intelligent technology, applied in data processing applications, instruments, computing, etc., can solve the problems of operators' lack of enthusiasm for advertising operations and the inability of operators to refer to the arrangement of advertising plans, and achieve the effect of improving the quality of commercial operations.
Inactive Publication Date: 2019-04-26
ZTE CORP
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Problems solved by technology
[0005] The technical problem to be solved by the solution provided by the embodiment of the present invention is that the current advertisement arrangement on the IPTV&OTT system is basically the operator’s subjective decision or the rigid requirement of the advertiser, and it is impossible to achieve good results and operational benefits for the advertisements placed, and at the same time, it cannot It is used as a reference for operators to arrange advertising plans, which makes operators less active in advertising operations
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[0052] The preferred embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described below are only used to illustrate and explain the present invention, and are not intended to limit the present invention.
[0053] figure 1 It is a flow chart of a method for intelligent advertisement placement provided by an embodiment of the present invention, such as figure 1 shown, including:
[0054] Step S101: the video analysis platform analyzes the video content from the IPTV service platform to obtain video key frame data with significant characteristics as object signature data;
[0055] Step S102: The video analysis platform searches for material object data related to the object characteristic code data from the video material library containing many advertisement contents;
[0056] Step S103: The big data analysis platform receives and analyzes the on-demand conte...
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The present invention discloses a method and device for intelligent advertisement placement, the method comprises: obtaining video key frame data having significant features as object feature code data through analysing video content from an IPTV service platform; searching for material object data related to the object feature code data from a video material library containing a plurality of advertisement contents; utilizing received analyzed on-demand content, the object feature code data, and the material object data searched, generating association result data with on-demand content beingassociated with an advertisement content; and arranging and processing the associated result data of the generated on-demand content and of the advertisement content, and broadcasting through an internet protocol television (IPTV) service platform and a set top box.
Description
technical field [0001] The present invention relates to the technical field of IPTV (Internet Protocol TV, interactive Internet TV) and OTT TV (Over-The-Top TV, Internet TV served by Over-The-Top mode), in particular to a method and device for intelligent advertisement placement . Background technique [0002] With the rapid development of the Internet economy, users have higher and higher requirements for the individualization of the system. When users shop, watch videos, browse and search Internet information, they hope to obtain the information they need quickly and accurately. At the same time, for merchants In other words, when a user is operating, recommending or delivering an advertisement that is highly relevant to the user will gain a high degree of recognition from the user, and the more the goal of the advertisement can be achieved. If advertisements are placed randomly to the users, it will not only arouse the disgust of the users, but also affect the rejection ...
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IPC IPC(8): H04N21/258H04N21/2668H04N21/25G06Q30/02
CPCG06Q30/0251H04N21/251H04N21/25891H04N21/2668
Inventor 李宽合尹海生
Owner ZTE CORP