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Behavior data processing method and device, terminal device and storage medium

A technology of data processing and behavior, applied in the computer field, can solve problems such as low push utilization

Inactive Publication Date: 2019-05-21
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the prior art, the live broadcast platform generally pushes some specific recommended content to users, and since each user has different preferences, if the same recommended content is pushed to all users, the utilization rate of the push will be low

Method used

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  • Behavior data processing method and device, terminal device and storage medium
  • Behavior data processing method and device, terminal device and storage medium
  • Behavior data processing method and device, terminal device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] figure 1 It is a flow chart of the behavior data processing method provided in Embodiment 1 of the present application. The method can be executed by a behavior data processing device, wherein the device can be implemented by software and / or hardware, and can generally be integrated on a hardware platform, specifically including Follow the steps below:

[0052] S110. Obtain user usage data of the user to be predicted in the target time interval; wherein, the user to be predicted is an audience user of the live broadcast platform, and the user usage data is usage data of the audience user on the live broadcast platform.

[0053] Wherein, the live broadcast platform can be a live broadcast application program or a live broadcast webpage, and users can access the live broadcast platform through a terminal device, and the terminal device can be a smart phone, a tablet computer or other electronic devices with corresponding operating systems. The live broadcast platform can...

Embodiment 2

[0072] image 3 The flow chart of the behavioral data processing method provided in Embodiment 2 of the present application, the method can be executed by a behavioral data processing device, wherein the device can be implemented by software and / or hardware, and can generally be integrated on a hardware platform. On the basis of embodiment, this method comprises the steps:

[0073] S120. Obtain the user usage data of the sample user in the first time interval and the target behavior data in the second time interval, wherein the sample user is an audience user of the live broadcast platform, and the user usage data is the usage of the audience user on the live broadcast platform Data, the target behavior data is the behavior data that the viewer user sends the target data to the host user.

[0074] Wherein, the live broadcast platform can be a live broadcast application program or a live broadcast webpage, and users can access the live broadcast platform through a terminal dev...

Embodiment 3

[0119] Figure 6 It is a schematic structural diagram of a behavioral data processing device provided in Embodiment 3 of the present application. The device can be implemented by software and / or hardware, and can generally be integrated on a hardware platform. Such as Figure 6 As shown, the behavioral data processing device includes:

[0120] The prediction data acquisition module 210 is used to obtain the user usage data of the user to be predicted in the target time interval; wherein, the user to be predicted is the audience user of the live broadcast platform, and the user usage data is the usage data of the audience user on the live broadcast platform;

[0121] A target data determination module 211, configured to determine target data according to the user usage data of the user to be predicted in the target time interval;

[0122] Behavior prediction module 212, configured to input the target data into the target behavior prediction model to determine the predicted ta...

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PUM

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Abstract

The embodiment of the invention discloses a behavior data processing method and device, a terminal device and a storage medium. The method comprises the steps of obtaining user use data of a to-be-predicted user in a target time interval; wherein the to-be-predicted user is an audience user of the live broadcast platform, and the user usage data is usage data of the audience user on the live broadcast platform; Determining target data according to the user usage data of the to-be-predicted user in the target time interval; and inputting the target data into a target behavior prediction model to determine a predicted target behavior type. According to the technical scheme, the data used by the user can be input into the target behavior prediction model, the target behavior type of the useris predicted through the target behavior prediction model, then whether the recommended content is pushed to the user or not can be determined according to the target behavior type of the user, and the pushing utilization rate can be increased.

Description

technical field [0001] The embodiments of the present application relate to computer technology, and in particular to a behavior data processing method, device, terminal equipment and storage medium. Background technique [0002] Live broadcasting generally refers to the simultaneous broadcasting of media file generation and broadcasting. Live broadcasting includes webcasting played on a webcasting platform, and users of webcasting include hosts and viewers. As the popularity of the live broadcast platform gradually increases, the number of anchors is increasing day by day, and the number of live programs is also increasing. [0003] In the prior art, the live broadcast platform generally pushes some specific recommended content to users, but since each user has different preferences, if the same recommended content is pushed to all users, the utilization rate of push will be low. Contents of the invention [0004] Embodiments of the present application provide a behavior...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/73
Inventor 林永傍廖卓杰
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD