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Feedback-type sns user information communicativity scoring server

An information dissemination and server technology, applied in the field of feedback SNS user information dissemination ability evaluation server, can solve the problems of not fully reflecting interests and concerns, methods and programs without a scoring mechanism structure, etc., and achieve the effect of improving convenience

Active Publication Date: 2019-05-21
REPOHAPPY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] However, the advertisement providing method and system disclosed in the above-mentioned patent document 1, the publicity method disclosed in the above-mentioned patent document 2, and the influencer extraction device disclosed in the above-mentioned patent document 3, the method and the program do not have a scoring mechanism structure, and there are insufficient Issues to implement effective advertising reflecting interests, concerns, and behavioral characteristics

Method used

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  • Feedback-type sns user information communicativity scoring server
  • Feedback-type sns user information communicativity scoring server
  • Feedback-type sns user information communicativity scoring server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0095] figure 1 Shown is a functional block diagram of the evaluation server involved in Embodiment 1. like figure 1 As shown, in member terminal 2,

[0096] 1) Member information is stored in the evaluation server 1 when member registration is performed.

[0097] 2) The evaluation server 1 requests the SNS server 3 for usage data on the member 2 based on the registered member information.

[0098] 3) The evaluation server 1 acquires usage data from the SNS server 3 .

[0099] 4) The evaluation server 1 evaluates the information dissemination capability.

[0100] 5) The content providing terminal 4 transmits data on search conditions to the evaluation server 1, and performs target search.

[0101] 6) The search result is sent from the evaluation server 1 to the content providing terminal 4, and the content providing terminal 4 acquires the target list.

[0102] 7) Based on the acquired target list, the content providing terminal 4 registers content to the evaluation serv...

Embodiment 2

[0193] In the first embodiment, the structure in which the target is narrowed down in the content providing terminal was described, but the content may be provided without narrowing down the target.

[0194] Figure 25 Shown is a functional block diagram of the evaluation server of Embodiment 2. like Figure 25 As shown, 1) Member registration is performed in the member terminal 2, and the member information will be saved in the evaluation server 1. 2) The evaluation server 1 requests usage data related to the member 2 from the SNS server 3 based on the registered member information. 3) The evaluation server 1 acquires usage data from the SNS server 3 . 4) The evaluation server 1 evaluates the information dissemination capability.

[0195] The difference from the first embodiment is that the content providing terminal 4 does not perform target narrowing, but performs content registration in the evaluation server 1 for all member terminals. 8) Deliver content from the eval...

Embodiment 3

[0199] Figure 27 Shown is an example page for creating an advertiser's preferential offer involved in Embodiment 3. (1) is an example of a reduced screen of a content display target object, and (2) illustrates an example of the number of target objects. The difference between this embodiment and Embodiment 1 is that items such as data or response numbers for reflecting members' interest / concern are set for retrieval.

[0200] First, if Figure 27 As shown in (1), zoom out the content to display the target. Specifically, the scope can be narrowed down by setting conditions such as age range, gender, married or single, whether there are children, birth month settings, and SNS information dissemination capabilities. Regarding the SNS information dissemination ability, the grade calculated here based on the score of the information dissemination ability is set here, and then input. For example, it is also possible to directly use the score of the information dissemination abi...

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PUM

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Abstract

An objective of the present invention is to provide a scoring server with which it is possible for a provider of advertising or other content to arbitrarily search for an influencer who is suited to apromotion and to easily control target numbers or target conditions, and which is capable of making effects and results following the distribution of the promotion feedback into impact and information communicativity and improving precision. This server is connected by a network to a subscriber terminal, an SNS server, and a content provision terminal. Said server: communicates with the SNS server and creates a score of a subscriber's information communicativity; provides content to the subscriber terminal which has been provided from the content provision terminal; and re-creates the score with an action history with respect to the SNS server in relation to the content of the subscriber terminal and the response to the action as feedback elements.

Description

technical field [0001] What the present invention provides is to calculate and measure the user information dissemination ability of the social network service (hereinafter referred to as SNS) through an algorithm. Promotions, that is, computing techniques with preferential offers (food, events, travel, merchandising, etc.). Background technique [0002] As we all know, many Internet users use SNS to publish their activities. SNS has a strong ability to disseminate information by following the acquaintances of users, and users with many followers have higher ability or influence to disseminate information. [0003] Focusing on this ability to disseminate information, there has also emerged a technology and service applied to online advertising and marketing called influencer marketing. Through user contributions with high information dissemination ability, it is foreseeable that the promotion will spread to a wide range through word of mouth of followers. [0004] For exa...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/10
CPCG06Q30/02G06Q50/00G06Q30/0255G06Q50/01H04L51/046H04W4/21H04W4/23H04L51/52H04L67/535H04L51/216
Inventor 原武嗣
Owner REPOHAPPY CO LTD
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