User behavior analysis method and system based on self-encoding

Abstract

The invention discloses a user behavior analysis method and system based on self-coding, and relates to the technical field of information coding, and the method comprises the steps: carrying out thecollection of user behavior data based on a self-coding mode, and obtaining self-coding sequences corresponding to different user behaviors; obtaining all possible user behavior data according to theself-encoding mode, wherein the possible user behavior data comprises preset standard sequences corresponding to all possible behaviors; and comparing the self-encoding sequence with a preset standardsequence, and carrying out defect detection and behavior detection of the user. By adopting self-coding form, corresponding continuous coding is carried out on the user behaviors; obtaining a gene chain type behavior sequence fragment; compared with a preset standard sequence, the self-encoding sequence can be used for detecting the behavior of the user, data does not need to be obtained throughpoint burying, and the accuracy of user behavior collection is improved in a mode of comparing the self-encoding sequence with the preset standard sequence, so that the accuracy of user behavior analysis is improved, and the real intention of the user can be more accurately restored.

Description

technical field [0001] The present invention relates to the technical field of information encoding, more specifically, it relates to a user behavior analysis method and system based on self-encoding. Background technique [0002] In a narrow sense, user behavior analysis is the analysis of user behavior data, but in a broad sense, this term includes the analysis of user behavior results and user behavior analysis. The result of user behavior is different from user behavior analysis, one is the result and the other is the process. At present, the products on user behavior analysis in the domestic market are divided into user behavior analysis based on front-end data and user behavior analysis based on background data. User behavior analysis based on foreground technology focuses on user behavior analysis, while user behavior analysis based on background technology focuses on the result analysis of user behavior. These two types of products can be said to be one-sided to a ...

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Problems solved by technology

[0004] The above method has several obvious defects: first, these buried points are relatively scattered, especially when some buried points are missing, for example, the buried point is not considered in the design, and it is difficult to restore the user's true intention; It is because the dispersion of these behavioral data is relatively high, and it is difficult to have a direct connection between the data, which has caused certain obstacles to the subsequent analysis.

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