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Method and device for predicting click probability, electronic device and readable storage medium

A probability and probability prediction technology, applied in the field of data processing to achieve the effect of improving accuracy

Pending Publication Date: 2019-06-14
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that the technical solutions for predicting the click probability of advertisements in related technologies need to be improved

Method used

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  • Method and device for predicting click probability, electronic device and readable storage medium
  • Method and device for predicting click probability, electronic device and readable storage medium
  • Method and device for predicting click probability, electronic device and readable storage medium

Examples

Experimental program
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Embodiment approach

[0104] The first embodiment: input the user operation information of the displayed object into the preset reward function to obtain the reward value of the displayed object, wherein the user operation information of the displayed object at least includes whether the displayed object is User clicks.

[0105] Second embodiment: the user operation information of the displayed object includes at least whether the displayed object is clicked by the user, in addition to the user operation information of the displayed object, and also includes: the displayed object is within the preset display area duration of exposure. In this case, the reward value of the displayed object is determined according to the following formula:

[0106] R=R 1 +aR 2

[0107] Among them, R represents the reward value of the displayed object, R 1 Indicates whether the displayed object is clicked by the user, a indicates the preset weight, R 2 Indicates the continuous exposure time of the displayed obje...

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PUM

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Abstract

The embodiment of the invention provides a click probability prediction method and device, an electronic device and a readable storage medium, so as to optimize the click probability prediction methodin related technologies. The method comprises the steps of obtaining the parameter information of a displayed object, wherein the parameter information of the displayed object at least comprises thetype of the displayed object, and user operation information of the displayed object at least comprises whether the displayed object is clicked by a user or not; predicting the click probability of the to-be-displayed object according to the parameter information of the to-be-displayed object and a click probability prediction model, wherein the click probability prediction model takes an expectedvalue of historical user operation information under the parameter information of each historical displayed object as a reward function, takes the parameter information of each historical displayed object as state input, and takes the click probability of the parameter information of each historical displayed object as action output.

Description

technical field [0001] The embodiments of the present application relate to the technical field of data processing, and in particular to a method, device, electronic device, and readable storage medium for predicting click probability. Background technique [0002] With the popularity of the Internet, more and more content providers (Content Providers, CPs) and e-commerce platforms appear in people's lives, bringing convenience to people's lives. For example: users can browse various information through the content provider's website, and users can also purchase the products they need online through the e-commerce platform. Since content providers and e-commerce platforms can attract huge traffic, most merchants choose to place advertisements through content providers and e-commerce platforms in order to increase the audience of advertisements and optimize the publicity effect of advertisements. [0003] Under normal circumstances, content providers and e-commerce platforms...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 谢雨吴鸿杰
Owner BEIJING SANKUAI ONLINE TECH CO LTD