An object pushing method and device

An object, recommendation value technology, applied in the Internet field, can solve the problem of not taking into account the interests of user advertisers, affecting the efficiency of advertising display, etc., to achieve the effect of efficient push

Pending Publication Date: 2019-06-21
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this does not take into account the user's preference for advertisements and the interests of advertisers, thus affecting the efficiency of advertisement display

Method used

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  • An object pushing method and device
  • An object pushing method and device
  • An object pushing method and device

Examples

Experimental program
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Embodiment Construction

[0064] In order to make the above objects, features and advantages of the present disclosure more comprehensible, specific implementations of the present disclosure will be described in detail below in conjunction with the accompanying drawings.

[0065] Many specific details are set forth in the following description to facilitate a full understanding of the present disclosure, but the present disclosure can also be implemented in other ways than those described here, so the present disclosure is not limited by the specific embodiments disclosed below.

[0066] In the promotion of the object to be recommended (for example, an advertisement), the score of the object to be recommended may reflect the importance or value of the object to be recommended to the provider of the object to be recommended. The object-to-be-recommended provider hopes that the object-to-be-recommended with higher scores can be displayed preferentially for customers to choose.

[0067] For example, in th...

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PUM

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Abstract

The invention provides a method for pushing objects to a user terminal. The method comprises the steps that acquiring multiple pieces of associated behavior data, related to multiple to-be-recommendedobjects, of the user terminal from a database; for each recommendation object in the plurality of to-be-recommended objects, determining a score range of the to-be-recommended object according to thefirst associated behavior data of the user terminal with respect to the to-be-recommended object, the score range comprising a score upper bound and a score lower bound; for each to-be-recommended object, determining a recommendation value corresponding to the to-be-recommended object according to a score in a score range of the to-be-recommended object and second associated behavior data of theuser terminal about the to-be-recommended object; and the server pushes the to-be-recommended object corresponding to the maximum recommendation value to the user terminal as an optimal to-be-recommended object.

Description

technical field [0001] The present disclosure generally relates to the technical field of the Internet, and in particular relates to an object pushing method and device. Background technique [0002] With the development of Internet technology, people browse more and more frequently the information of objects to be recommended provided by network platforms. When carrying out publicity and marketing on specific objects to be recommended on the Internet, it is hoped to provide more effective objects to be recommended to the crowd first. Displaying and sorting the user's objects to be recommended is a key factor in the quality of pushing the objects to be recommended. [0003] The traditional sorting of the objects to be recommended is only based on the scores of the objects to be recommended (for example, the price of the advertisement). Generally speaking, the advertising platform side hopes to display the recommended objects with higher advertising prices first. However, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L29/08
Inventor 郭晓波
Owner ADVANCED NEW TECH CO LTD
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