A data processing method and device

A data processing equipment and data processing technology, applied in the electronic field, can solve problems such as poor accuracy, and achieve the effect of improving product quality and product quality

Active Publication Date: 2022-06-07
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The embodiment of the present invention provides a data processing method and device, which are used to solve the technical problem in the prior art that the accuracy of user analysis based on user behavior data is poor

Method used

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  • A data processing method and device
  • A data processing method and device
  • A data processing method and device

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Embodiment Construction

[0053] First, in order to understand the embodiments of the present invention, an application scenario thereof will be introduced first.

[0054] User behavior data analysis is a very critical part of product management in the APP software development industry. In recent years, as the competition between APP development and application promotion has become more and more fierce, the development of this aspect has also become more and more important. For a specific APP application, how to collect user behavior data reasonably and effectively, and conduct scientific and effective analysis of the data, not only can obtain indicators such as the number of APP users, number of visits, user churn rate, etc., but also find out user preferences , user's needs and concerns and other user's behavioral habits data. Developers can develop personalized and customized products according to the user's behavior and habits, and continuously improve products, improve product demand positioning,...

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Abstract

Embodiments of the present invention provide a data processing method and device, which are used to solve the technical problem in the prior art that the accuracy of user analysis based on user behavior data is poor. The method includes: acquiring user behavior data and user information related to the user, where the user behavior data is used to indicate the user's access behavior to the functional objects of the application, and the functional objects include application-related functional modules and / or function points corresponding to the functional modules; Based on the user behavior data, determine at least two evaluation indicators related to the functional object to indicate the visit volume of each functional object, and determine the functional modules in the functional object based on at least two evaluation indicators, at least one attribute information and user behavior data and functional requirement information corresponding to the function point, the functional requirement information is used to represent the user's requirement for the corresponding functional module or function point; based on the functional requirement information, at least one requirement design solution corresponding to the functional object of the application is determined.

Description

technical field [0001] The present invention relates to the field of electronic technology, and in particular, to a data processing method and device. Background technique [0002] User behavior data analysis is a very critical part of product management in the application (Application, APP) software development industry. In recent years, with the increasingly fierce competition between APP development and application promotion, the development of this aspect has become more and more important. [0003] The current user behavior data analysis methods are mainly based on page views (Page View, PV) and website unique visitor (Unique Visitor, UV) methods, where PV is used to represent the total number of page visits, and the same visitor can be multiple times. Visit the page, regardless of the repeatability of the visit, UV is used to indicate the total number of page visits, and the repeatability of the visitor visiting the page for multiple times needs to be considered. [...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F8/10
CPCG06F8/10
Inventor 张善贵谢宇张玉魁
Owner AEROSPACE INFORMATION
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