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Information flow advertisement pushing method and device

An advertising push and information flow technology, applied in the field of Internet advertising, can solve problems such as poor advertising push effect, and achieve the effect of balancing the amount of advertising, improving the effect of advertising, and balancing the accuracy.

Pending Publication Date: 2019-07-05
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention solves the technical problem of poor advertisement push effect in the prior art by providing an information flow advertisement push method and device

Method used

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  • Information flow advertisement pushing method and device
  • Information flow advertisement pushing method and device
  • Information flow advertisement pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach 1

[0090] In step S1012, it is specifically: the frequency of occurrence of the key text content in the historical behavior data is counted, and the behavior statistical result is obtained. In this embodiment, the behavior statistical result obtained is specifically: the occurrence of each key text content in the historical behavior data Frequency, or the results of sorting the frequency of occurrence of each key text content.

[0091] Specifically, for the key text content in the historical behavior data, it can specifically be: the search input content corresponding to the search input behavior; the title of the content concerned by the following behavior, the title content of the collected content in the collection behavior, and the title content of the downloaded content in the download behavior Content, the title content of the screen capture content of the screen capture behavior.

[0092]Correspondingly, step S1013 specifically includes: selecting the key text content with...

Embodiment approach 2

[0094] N preferred keyword libraries are set in the information flow advertisement push system, where N is a positive integer. For example, the following preference keyword databases can be set in the information flow advertisement push system: shopping preference keyword database, financial preference keyword database, travel preference keyword database, gourmet preference keyword database and so on. Each of the N preference keyword databases contains a plurality of preference keywords. In step S1012, it is specifically: in the historical behavior data, traverse whether there are preference keywords in N preference keyword databases, and obtain behavior statistics results. In this embodiment, the obtained behavior statistics results specifically belong to N preference keywords. keywords in the keyword library;

[0095] Correspondingly, in step S1013, it is specifically: determine the text content belonging to the keywords in the N preference keyword databases in the historic...

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Abstract

The invention discloses an information flow advertisement pushing method and device. The method comprises the steps of acquiring browsing preference information of a target browsing user in an information stream scene, wherein the information stream scene is a scene for changing browsing content based on user browsing operation, and the browsing preference information represents the preference ofthe target browsing user for the browsing content in the information stream scene; obtaining search advertisement content from a search advertisement putting system according to the browsing preference information, wherein the search advertisement putting system is a system which establishes data connection with the information flow advertisement pushing system; and putting the search advertisement content on a current browsing page for the target browsing user in an information stream advertisement form. The technical problem that in the prior art, the advertisement pushing effect is poor issolved.

Description

technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method and device for pushing information flow advertisements. Background technique [0002] There are many ways to push Internet advertisements. Traditional Internet advertisements are generally video pre-roll advertisements, pop-up advertisements, and banner advertisements (Banner). Browsers and applications are equipped with plug-ins to block such advertisements, so they are easily blocked by browsers and applications. Therefore, the effect of advertisements is very poor. [0003] In order to ensure the effect of advertisement push, search advertisement appeared. The realization process of search advertisement is that when the user searches for the keywords of the advertiser's advertisement, the corresponding advertisement will be displayed (when the keyword is purchased by multiple users, according to the PPC principle for display). The placement of such search adve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0256G06Q30/0271
Inventor 王朝勇
Owner BEIJING QIHOO TECH CO LTD