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Precision marketing method and device

A precision marketing and user technology, applied in the field of science and technology finance, can solve problems such as inability to provide user marketing strategies, and achieve the effect of enhancing accuracy and improving real-time performance

Pending Publication Date: 2019-07-12
WEBANK (CHINA)
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a method and device for precise marketing, which is used to solve the problem that the prior art cannot provide an accurate and fast method for determining user marketing strategies

Method used

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  • Precision marketing method and device

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Embodiment Construction

[0056] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, rather than all embodiments . Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0057] Unless the context clearly states otherwise, the number of elements and components in the present invention can exist in a single form or in multiple forms, and the present invention is not limited thereto. Although the steps in the present invention are arranged with labels, they are not used to limit the order of the steps. Unless the order of the steps is clearly stated or the execution of a certain step requires other steps as a ...

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Abstract

The invention provides a precision marketing method and device, and relates to the field of science and technology finance, and the method comprises the steps: obtaining user behavior data when it isdetected that a user uses a client; wherein the user behavior data comprises current behavior data and historical behavior data of the user using the client; determining a first marketing result according to the user behavior data and a first marketing rule engine; determining a target marketing result for the user according to the first marketing result and the to-be-activated marketing result; wherein the marketing result to be activated is determined according to the historical behavior data of the user and a second marketing rule engine. When the user uses the client, a real-time marketingstrategy can be given by combining the current behavior and the historical behavior of the user, and a target marketing result is comprehensively given by combining the to-be-activated marketing result determined through the historical behavior data of the user, so that the marketing accuracy is enhanced, and the marketing instantaneity is also improved.

Description

technical field [0001] The present invention relates to the field of science and technology finance, in particular to a method and device for precise marketing. Background technique [0002] With the increasing popularity of Internet and mobile Internet applications and the continuous development of various application software, precise marketing for users is required. Precise marketing is customer-centric, relying on powerful database resources, through the analysis and integration of data, accurate analysis and positioning of customers, so as to achieve the right time, right place, right price, and through the right marketing channels, to the users Provide the required products to maximize the benefits of the enterprise. [0003] However, the main problem of precision marketing for application software in the prior art is that the user's behavioral characteristics are usually analyzed by artificial experience, and the marketing strategy obtained is often limited by the an...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0255G06Q30/0631
Inventor 李懿冯舟李斌韦晨曦文海容吴泽勇
Owner WEBANK (CHINA)