Method and apparatus for determining traffic sources for page visits
A technology of page access and traffic, applied in the computer field, can solve problems such as low efficiency and slow speed, and achieve the effect of accurate deduplication and efficient and fast analysis methods
Active Publication Date: 2021-11-30
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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Problems solved by technology
[0004] In the process of realizing the present invention, the inventors found that there are at least the following problems in the prior art: the method of the prior art is slow and inefficient when processing billions of traffic logs and hundreds of millions of advertisement click logs
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[0064] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
[0065] Embodiments of the present invention provide a method for determining the traffic source of page access. In the present invention, an html web page content request from a client browser is regarded as a page access PV (page view), and the traffic source of page access is Refers to the type of access channel through which the user accesses the page, which may go thro...
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The invention discloses a method and a device for determining the flow source of page access, and relates to the technical field of computers. A specific embodiment of the method includes: obtaining one or more page visit records in the first time period, and one or more advertisement click records in the second time period; extracting each page visit record in the first time period record and the characteristics of each advertisement click record in the second time period, so as to obtain the characteristic data of the page access record and the characteristic data of the advertisement click record, and obtain a characteristic data set composed of all characteristic data; in the characteristic data set , according to the feature data of the latest advertisement click record corresponding to the feature data of each page access record, the traffic source type of the page access record is judged. This implementation manner is efficient and fast, and can accurately deduplicate traffic logs.
Description
technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for determining traffic sources of page visits. Background technique [0002] Website traffic refers to the number of visits to a website, which is used to describe indicators such as the number of users who visit a website and the number of web pages that users browse. In order to increase website traffic, e-commerce platforms usually use multiple channels to attract traffic, such as relying on paid traffic methods such as display ads and search ads, or using free traffic methods such as display floors and marketing activities on e-commerce platforms. In order to ensure good conversion of traffic while improving website traffic, suppliers need to evaluate the contribution of traffic from each channel to the overall and the quality of traffic from each channel. This requires the establishment of a comprehensive and unified traffic channel system, and...
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IPC IPC(8): G06F16/958
CPCG06F16/958
Inventor 赵鹏程钟雨崔波
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD