Information recommendation method, device and equipment and medium
An information recommendation and credit card technology, applied in the information field, can solve problems such as inability to meet the individual needs of users, and achieve the effect of improving accuracy
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Embodiment 1
[0032] figure 1 It is a flow chart of an information recommendation method provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation of recommending target item information to target users. Typically, this embodiment is applicable to the situation of recommending credit cards to new users according to historical behaviors of historical users. The method can be executed by an information recommending device, and the device can be realized by software and / or hardware. see figure 1 , the information recommendation method provided in this embodiment includes:
[0033] S110. Determine at least one historical user similar to the target user according to user characteristics as a reference user.
[0034] Wherein, the user feature refers to the attribute feature of the user. Specifically, it may be at least one of the user's gender, age, interest, city, device information and bank preference.
[0035] The target user is the user to be reco...
Embodiment 2
[0059] figure 2 It is a flowchart of an information recommendation method provided in Embodiment 2 of the present invention. This embodiment is an optional solution proposed based on the foregoing embodiments, taking the target item as an example of a credit card. see figure 2 , the information recommendation method provided in this embodiment includes:
[0060] S210. Determine at least one historical user similar to the target user according to user characteristics as a reference user.
[0061] S220. Using the target item associated with the historical behavior of the reference user as a candidate item.
[0062] S230. Determine the weight of the candidate item according to the historical behavior weight, the reference user's historical credit card behavior, the target user's bank preference, and the similarity between the reference user and the target user.
[0063] Wherein, the determination of the bank preference of the target user includes:
[0064] According to at ...
Embodiment 3
[0071] image 3 It is a flow chart of an information recommendation method provided by Embodiment 3 of the present invention. This embodiment is an optional solution based on the above embodiments, taking the target item as a credit card and the target user as a new user as an example. see image 3 , the information recommendation method provided in this embodiment includes:
[0072] S310. If it is detected that a new user enters the current application, calculate the similarity between the new user and the old user (that is, the above-mentioned historical users) according to user characteristics.
[0073] Specifically, the current application is an application for handling bank cards.
[0074] S320. Sort the old users according to the similarity, and determine at least one old user with a higher similarity with the new user as a reference user according to the sorting result.
[0075] S330. Recall the historical behavior records of the reference user.
[0076] Wherein, t...
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