Information recommendation method, device and equipment and medium
An information recommendation and credit card technology, applied in the information field, can solve problems such as inability to meet the individual needs of users, and achieve the effect of improving accuracy
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[0031] Example one
[0032] figure 1 This is a flowchart of an information recommendation method provided by Embodiment 1 of the present invention. This embodiment is applicable to a situation where the target user is recommended for target item information. Typically, this embodiment is applicable to a situation where credit card recommendations are made to new users based on historical behaviors of historical users. The method can be implemented by an information recommendation device, which can be implemented by software and / or hardware. See figure 1 , The information recommendation method provided in this embodiment includes:
[0033] S110: Determine at least one historical user similar to the target user according to user characteristics, as a reference user.
[0034] Among them, user characteristics refer to user attributes. Specifically, it may be at least one of the user's gender, age, interest, city, device information, and bank preference.
[0035] The target user is the...
Example Embodiment
[0058] Example two
[0059] figure 2 It is a flowchart of an information recommendation method provided in the second embodiment of the present invention. This embodiment is an optional solution proposed on the basis of the foregoing embodiment, taking the target item as a credit card as an example. See figure 2 The information recommendation method provided in this embodiment includes:
[0060] S210. Determine at least one historical user similar to the target user according to user characteristics, as a reference user.
[0061] S220: Use the target item associated with the historical behavior of the reference user as a candidate item.
[0062] S230: Determine the weight of the candidate item according to the historical behavior weight, the historical behavior of the reference user on the credit card, the bank preference of the target user, and the similarity between the reference user and the target user.
[0063] Wherein, the determination of the bank preference of the target use...
Example Embodiment
[0070] Example three
[0071] image 3 It is a flowchart of an information recommendation method provided by Embodiment 3 of the present invention. This embodiment is an optional solution proposed on the basis of the foregoing embodiment, taking the target item as a credit card and the target user as a new user as an example. See image 3 , The information recommendation method provided in this embodiment includes:
[0072] S310. If it is detected that a new user enters the current application, calculate the similarity between the new user and the old user (that is, the aforementioned historical user) according to the user characteristics.
[0073] Specifically, the current application is an application for bank card processing.
[0074] S320. Sort the old users according to the similarity, and determine at least one old user with higher similarity to the new user as a reference user according to the sorting result.
[0075] S330. The recall refers to the historical behavior record of...
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