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Target user identification device and server

A technology for target users and identification devices, applied in character and pattern recognition, instruments, computer parts, etc., can solve the problems of reducing conversion costs and low user conversion rates, and achieve the effect of reducing conversion costs and improving accuracy

Inactive Publication Date: 2019-07-30
BEIJING CREATIVE & INTERACTIVE DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the online advertisement placement scheme used in the field of e-commerce is mainly based on the simple judgment of the data of the user's visit to the website, and the obtained user conversion rate is low, so a more accurate target user identification scheme is needed to further reduce the conversion cost

Method used

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  • Target user identification device and server
  • Target user identification device and server

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Experimental program
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Embodiment Construction

[0028] It should be noted that, in the case of no conflict, the implementation modes in the present application and the features in each implementation mode can be combined with each other.

[0029] Hereinafter, the present application will be described in detail with reference to the accompanying drawings and in combination with embodiments.

[0030] figure 1 The target user identification method provided by the present application is shown, and the method includes:

[0031] Step 105, obtain user-related tag data; preferably, the user-related tag data involved in this application can include online data and offline data; offline data can be provided by the customer using a disk or USB flash drive, or through The data management platform is synchronized; the online data includes the cookie data of the official website and the cookie data of the third-party website; in this application, in order to make the user's data associated, it is necessary to get through the data of the...

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PUM

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Abstract

The invention discloses a target user identification device and a server, and the device comprises a data obtaining module which is used for obtaining label data related to a user; a learning module which is used for carrying out supervised machine learning by using the label data related to the user to obtain at least two supervised machine learning models, and each supervised machine learning models is used for identifying whether the user is a target user; a selection module which is used for selecting at least one supervised machine learning model from the at least two supervised machine learning models; and a processing module which is used for processing the new data related to the user by utilizing the selected supervised machine learning model so as to confirm whether the user is atarget user. According to the technical scheme, the data of the official website and the data of other websites are integrated, the online data and the offline data are integrated, the model is trained through machine learning, the advertisement is put to the target user through the obtained model, the recognition accuracy of the target user is improved, and the conversion cost can be further reduced.

Description

technical field [0001] The present application relates to the field of machine learning, in particular to a target user identification device and server. Background technique [0002] With the development of e-commerce, online advertising for users is one of the important ways for merchants to obtain traffic. In general, merchants can increase conversion rates by serving ads to users who have previously visited the merchant's website or app, prompting them to make further purchases or other targeted actions. For example, users who have put products in the shopping cart but have not checked out in the end, or users who have registered for the APP in the past 7 to 14 days. Through this targeted advertising, more customers can be acquired at a lower cost. [0003] At present, the online advertising delivery scheme used in the e-commerce field mainly makes simple judgments based on the data of users visiting websites, and the obtained user conversion rate is low, so a more acc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62
CPCG06F18/217G06F18/241G06F18/214
Inventor 刘岩韩丹柏小娥罗捍兵陈友杰曲伟海
Owner BEIJING CREATIVE & INTERACTIVE DIGITAL TECH CO LTD
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