Advertisement delivery optimization method and device, computer equipment and storage medium
A technology for advertising and optimization methods, used in computing, business, instrumentation, etc.
Pending Publication Date: 2019-08-02
PING AN TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0004] Based on this, it is necessary to provide an optimization method, device, computer equipment, and storage medium for advertising delivery in order to solve the above technical problems, so as to solve the problem of selecting a reasonable location for advertising, reducing the cost of advertising, and ensuring the effect of customer acquisition.
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[0033] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0034] The advertising delivery optimization method provided in this embodiment can be applied in such as figure 1 In the application environment, the client communicates with the server through the network. Clients include, but are not limited to, various personal computers, laptops, smartphones, tablets, and portable wearable devices. The server can be implemented by an independent server or a server cluster composed of multiple servers.
[0035] I...
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The invention discloses an advertisement delivery optimization method and device, computer equipment and a storage medium. The method comprises the steps of acquiring a passenger traffic record at a designated place; inputting the acquired passenger traffic record into a preset acquired passenger traffic analysis model, acquiring the preset acquired passenger traffic analysis model, and outputtingthe acquired passenger traffic type of the designated place; obtaining a historical passenger traffic record matched with the passenger traffic obtaining type; according to the historical passengertraffic acquisition record and the passenger traffic acquisition record, determining a current predicted passenger acquisition quantity growth rate; obtaining the delivery cost at the designated place, and determining a recommendation index of the designated place according to the current predicted customer number growth rate and the delivery cost; and when the recommendation index is greater than a preset recommendation threshold, determining the designated place as a recommended putting place. According to the invention, an advertiser can be helped to reasonably select a delivery place, thedelivery cost is reduced, and the customer obtaining effect is ensured.
Description
technical field [0001] The present invention relates to the field of detection models, in particular to an advertisement delivery optimization method, device, computer equipment and storage medium. Background technique [0002] In existing commercial promotion activities, advertisers often provide some QR codes as the entrance to acquire customers. For example, customers can enter the page for handling business by scanning the QR code. In order to increase customer acquisition, advertisers often choose to place QR codes in multiple locations for promotion. However, as the number of locations increases, so does the ad spend. [0003] In the existing advertising delivery methods, the person in charge of advertising affairs often relies on personal experience in advertising delivery, which is prone to high delivery costs and poor delivery effects. Contents of the invention [0004] Based on this, it is necessary to provide an advertisement delivery optimization method, dev...
Claims
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 吴昊
Owner PING AN TECH (SHENZHEN) CO LTD