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Information pushing method and device, equipment and storage medium

A technology for information push and target information, applied in the fields of information push methods, equipment and storage media, and devices, can solve the problems of single method, poor information push effect, and consumption of bandwidth resources of live platform servers, so as to save bandwidth resources and improve accuracy Effects of Sexuality and Degree of Personalization

Inactive Publication Date: 2019-08-06
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, in the process of live broadcasting, the method of information push is relatively simple, mainly to push the same promotion information to all users according to the preset mode, which cannot accurately meet the actual information needs of the audience, and the effect of information push is poor. The whole platform push also seriously consumes the bandwidth resources of the live platform server

Method used

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  • Information pushing method and device, equipment and storage medium
  • Information pushing method and device, equipment and storage medium
  • Information pushing method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] figure 1 It is a flow chart of an information push method provided in Embodiment 1 of the present invention. This embodiment is applicable to the situation where promotion information is pushed to users in a targeted manner during a live broadcast. This method can be provided by any embodiment of the present invention. Pushing means can be implemented, the means can be composed of hardware and / or software, and generally can be integrated into the processor of the computer equipment, such as the processor of the live broadcast platform server.

[0030] Such as figure 1 As described, the information push method provided in this embodiment includes the following steps:

[0031] S110. Obtain the live content information collected and uploaded by the anchor terminal.

[0032] The anchor end refers to the client where the anchor user corresponding to the live broadcast platform server resides. When the host user uses the host terminal to perform live broadcast, the host te...

Embodiment 2

[0047] figure 2 It is a flowchart of an information push method provided in Embodiment 1 of the present invention. This embodiment implements S140 based on the foregoing embodiments.

[0048] As an optional implementation manner of this embodiment, S140 may be specifically:

[0049] The information output mode corresponding to the target scene is used as the information output mode of the target information;

[0050] The target information and the information output mode are pushed to the anchor terminal and at least one target audience terminal.

[0051] As another optional implementation manner of this embodiment, S140 may also be specified as:

[0052] Pushing the target information to the anchor terminal;

[0053] Acquiring the time node when the anchor receives the target information;

[0054] Pushing the target information added with the time node to the at least one target audience terminal, so that the anchor terminal and the target audience terminal display the ...

Embodiment 3

[0079] image 3 It is a flow chart of an information push method provided by Embodiment 3 of the present invention. This embodiment is embodied on the basis of the above-mentioned embodiments.

[0080] Wherein, the target scene will be determined according to the live content information, specifically: input the live content information into the pre-trained scene recognition model, and obtain the target scene output by the scene recognition model.

[0081] Further, at least one target audience terminal will be screened out from each audience terminal according to the target information matching the target scene, and the target audience type of each audience terminal user corresponding to the anchor terminal, specifically: to obtain the information corresponding to the anchor terminal User historical behavior data of each audience terminal;

[0082] According to the user historical behavior data of each audience terminal, respectively determine the target audience type to whi...

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Abstract

The embodiment of the invention discloses an information pushing method and device, equipment and a storage medium. The method comprises the steps of obtaining live broadcast content information collected and uploaded by an anchor terminal; determining a target scene according to the live broadcast content information; screening out at least one target audience terminal from the audience terminalsaccording to the target information matched with the target scene and the target audience type to which each audience terminal user corresponding to the anchor terminal belongs; and pushing the target information to the anchor terminal and the at least one target audience terminal. According to the technical scheme, different promotion information is pushed for different user groups of differentlive broadcast rooms, the problem of poor push effect caused by uniformly sending the promotion information to all users of each live broadcast room is solved, the accuracy and the individuation degree of the push information are improved, and meanwhile, bandwidth resources of a live broadcast platform server are also saved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and in particular, to an information push method, device, device, and storage medium. Background technique [0002] Live video broadcasting is an emerging Internet service and application scenario, which has attracted a large number of users. At present, in the process of live broadcasting, the method of information push is relatively simple, mainly to push the same promotion information to all users according to the preset mode, which cannot accurately meet the actual information needs of the audience, and the effect of information push is poor. The whole platform push also seriously consumes the bandwidth resources of the live broadcast platform server. Contents of the invention [0003] Embodiments of the present invention provide an information push method, device, device, and storage medium to optimize an information push mechanism in a live video ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2187H04N21/25H04N21/254H04N21/258H04N21/44H04N21/478H04N21/482
CPCH04N21/2187H04N21/251H04N21/2541H04N21/25891H04N21/44008H04N21/4781H04N21/4826
Inventor 陈慕仪司季雨张军孔维安罗嘉维
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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