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Method and device for pushing display information

A technology for displaying information and account information, applied in the computer field, can solve problems such as low click-through rate of displayed information, displayed information does not meet actual needs, etc.

Pending Publication Date: 2019-08-09
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Since the server randomly pushes the display information to the terminal, the display information may not meet the actual needs of the user, and the user will not click on it, resulting in a relatively low click-through rate of the display information

Method used

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  • Method and device for pushing display information
  • Method and device for pushing display information
  • Method and device for pushing display information

Examples

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Embodiment Construction

[0036] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0037] In related technologies, after a user opens a news application, the terminal will send a news information acquisition request to the news information server, and at the same time send a display information acquisition request to the information display server. After receiving the news information acquisition request, the news information server may acquire the news information, and then send the news information to the terminal. After the information display server receives the display information acquisition request sent by the terminal, the information display server can obtain the pre-stored display information set, randomly determine the display information to be displayed from the display information set, and then send the w...

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PUM

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Abstract

The invention provides a method and device for pushing display information, belonging to the technical field of computers. The method comprises the following steps of: obtaining a sample; the method comprises the following steps: receiving a display information acquisition request sent by a terminal; obtaining context information and account information of a current login account of the terminal,wherein the account information comprises basic information of an account, counting of each starting mode within a preset time length before a current time point and browsing display information, theacquisition request carries a page identifier, and the context information is other contents, except the display information, in a page corresponding to the page identifier; according to the page identifier, the context information and the account information, determining display information to be displayed in a stored display information set; and sending the display information to be displayed tothe terminal. According to the invention, effectiveness of information display can be improved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for pushing and displaying information. Background technique [0002] With the development of computer technology and network technology, network news business has been widely promoted. Users can install news applications in the terminal, and browse news information of various channels through the application, such as sports news information, entertainment news, etc. information etc. Usually, when a news application program in a terminal displays news information, it also displays some display information, such as advertisement information, for users to browse. [0003] In related technologies, after the general terminal detects that a news application is started, the terminal will send a display information acquisition request to the display information server, and the server can randomly select some display information to be displayed from the display inf...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06Q30/0251G06Q30/0277G06F16/9535
Inventor 魏望朱思宇黄东波谷俊青黄浩陈戈
Owner TENCENT TECH (BEIJING) CO LTD